Gravitas' founder and CEO Nolan Gallagher says:
"Both of our companies have a proven track record of helping to set films apart from the crowd.” Variance's Dylan Marchetti adds, “This partnership breaks down yet another barrier for filmmakers, creating an exciting and financially viable new alternative for those who might otherwise be forced to either accept a less-than-adequate arrangement or be forced back into the world of fundraising to search for P&A.”
More details on the partnership as well as Gallagher and Marchetti's SXSW case study on "American: The Bill Hicks Story," titled "How I Learned to Stop Worrying and Love VOD," are below:
Utilizing a P&A fund created by Gravitas, the films and filmmakers chosen for this release strategy will benefit from working with specialists while retaining their key long-term rights, instead of surrendering them for 15-20 years to a traditional distributor. Variance will execute a theatrical release using the aggressive combination of grassroots, outreach, and traditional marketing it’s become known for, while Gravitas will window and merchandize the film across VOD operators to maximize the financial success in the digital realm.
The non-exclusive initiative between the two companies is a natural extension of a relationship built over the last two years covering over a dozen films. Previous titles where Variance has handled theatrical and Gravitas has handled VOD include SXSW favorite American: The Bill Hicks Story as well as renowned titles Amigo, Ip Man, Ip Man 2: Legend of the Grandmaster, Until the Light Takes Us, Legend of the Fist: The Return of Chen Zhen, The Lottery, White on Rice, Passport to Love, and De Mai Tinh (Fool For Love).
For those attending SXSW, Nolan Gallagher and Dylan Marchetti will be part of a case study on the film American: The Bill Hicks Story called How I Learned to Stop Worrying and Love VOD. The panel will take place on Monday March 12 from 2:00 - 3:00 PM at the Austin Convention Center, 4th Floor, Room 15.