By Tom Brueggemann | Thompson on Hollywood May 12, 2013 at 12:58PM
$5,000,000 (-33%) in 3,303 theaters (+16); PSA: $1,514; Cumulative: $41,680,000
Aided by a fresh round of TV ads despite its strong second week falloff, this fell only about a third this weekend, a decent rebound after a disappointing opening.
What comes next: With a $26 million pre-marketing expense, and no international openings yet, this might still have a shot at breaking even.
4. Peeples (Lionsgate) NEW - Cinemascore: B-; Metacritic score: 50
$4,850,000 in 2,041 theaters; PSA: $2,376; Cumulative: $4,850,000
This is a Tyler Perry "presented" film, also with him as a producer, but his usual golden touch didn't extend to this upscale family reunion story with didn't feature the mogul as either director or actor. The result is the lowest opener in his career of wide-opening, money-making films that seem to be a throwback to studio moviemaking of past eras.
Director/writer Tina Gordon Chism (who wrote "Drumline," "ATL") made a film that got reviews no worse than most of Perry's output, and the story is similar (maybe too similar) to past hits that played to the intended audience. The cast (Craig Robinson of "The Office" and Kerry Washington coming off of "Django Unchained") was credible. But somehow, the absence of Perry seems to have made this much less appealing. The result is a weekend gross less than half of of the previous weakest opening for a wide Perry release ($11 million for "Daddy's Little Girl.") Even with a low budget ($15 million), this looks like a flop.
What comes next: With a B- Cinemascore, this could actually struggle to get much over $10 million.
5. 42 (Warner Bros.) Week 5 - Last weekend: #3
$4,650,000 (-23%) in 2,930 theaters (-415); PSA: $1,587; Cumulative: $84,732,000
The gross didn't fall much more than the drop in theater count, meaning this baseball bio is holding on very well.
What comes next: These numbers assure that "42" will have a lease of life that could still get it to $100 million domestic.
6. Oblivion (Universal) Week 4 - Last weekend: #4
$3,900,000 (-31%) in 2,770 theaters (-660); PSA: $1,395; Cumulative: $81,700,000
Lagging more than it should for its expense ($120 million before marketing), the worldwide total so far is under $250 million, which suggests that this scale of filmmaking with Tom Cruise as the star has its limits.
What comes next: This will fall short of $100 million domestically.
7. The Croods (20th Century-Fox) Week 8 - Last weekend: #5
$3,600,000 (-14%) in 2,650 theaters (-265); PSA: $1,358; Cumulative: $173,315,000
Completing its second month in very good shape, with international even stronger (combined total so far over half a billion).
What comes next: Fox has the animated "Epic" on May 24, but this will have established a strong benchmark for that to match.
8. The Big Wedding (Lionsgate) Week 3 - Last weekend: #6
$2,500,000 (-36%) in 2,298 theaters (-335); PSA: $1,088; Cumulative: $18,288,000
Though it held up better this week, this comedy is coming off of weak start and won't stick around much longer.
What comes next: Wedding films have a been a mainstay of comedies in recent years, but this might end the cycle.
9. Mud (Roadside Attractions) Week 3 - Last weekend: #7
$2,343,000 (+8%) in 854 theaters (+278); PSA: $2,744; Cumulative: $8,363,000
While a big jump in theaters boosted the gross a bit, this still fell a notch. It may be benefiting from playing against two blockbusters - there are fewer new films in the market, and the timing of this indie-film, aided by comeback star Matthew McConaughey, seems to have maximized its potential.
What comes next: This looks headed to a $12 million + total.
10. Oz: The Great and Powerful (Buena Vista) Week 10 - Last weekend: #8
$802,000 (-62%) in 774 theaters (-336); PSA: $1,037; Cumulative: $229,985,000
With one of the lowest 3-day totals to make the top 10 in a while (as most studios avoid releasing new films against the blockbusters), "Oz" has already been surpassed by "Iron Man 3" as Disney's biggest film of the year.
What comes next: This still has to fight to make it into profit. Worldwide it still is only at $500 million, low for the $215 million budget and hefty marketing expenses.