In the end, Harvey Weinstein vs. Warner Bros. did not turn out well for The Weinstein Co., which as of Friday has been ordered by the MPAA to pay a $400,000 fine plus $150,000 in legal fees to the studio. According to one angry senior TWC exec, the company had received a go-ahead from the studio's distribution chief Dan Fellman--and done all the necessary legal work to clear the title, but permission was reneged. That's not what Warners says, however. They say that Weinstein needs to fulfill his legal paperwork like anyone else, and deny that the tussle is about "The Hobbit." "We may want to use the title someday," said one spokeswoman in Comic-Con.
That's valid. But Weinstein Co. says that Warners is trying to get away with paying the 5% of the gross that Harvey Weinstein grabbed long ago on the "Lord of the Rings" films for just the first Peter Jackson "Hobbit" film--not all three. That is what the fight was about and TWC will fight to get paid in full.
The problem for TWC is that "Lee Daniels' The Butler" now has to be inserted into all the film's marketing materials at the last minute at a substantial cost. A new poster was sent out Monday. The film opens August 16.
Harvey Weinstein issued a statement Monday as follows:
EARLIER: Harvey Weinstein made an appearance on CBS This Morning today, saying that Warner Bros. is trying to bully him away from the title "The Butler" for an upcoming Lee Daniels film: "For a 1916 short? This was used as a bullying tactic... This was the big guy trying to hit the small guy." Watch video from the segment below.
"We are thrilled this has all come to an end and has been resolved. The MPAA's overturning of their original decision to now allow the use of 'butler' in the title is a victory for Lee Daniels, the film's 28 investors who believed in it, America’s greatest attorney David Boies, and especially in the memory of my friend and the film's producer Laura Ziskin. Now we can focus on the importance of Lee Daniels' film, the amazing performances by Forest, Oprah and the incredible cast who spent countless months bringing this story about American history and civil rights to screen."
EVEN EARLIER: Utterly predictably, Harvey Weinstein is not sitting back and letting Warner Bros. win its legal battle over the title "The Butler." The studio has won the first round of industry arbitration, saying they own the rights to a 1916 short film. So Weinstein, who wants to use the title for his Lee Daniels period drama starring Forrest Whitaker in the true story of a White House butler through eight presidents, has brought in TWC's go-to legal big gun David Boies. He may appeal or take further legal action.
The film's August 16 is looming--it is late in the day and expensive to change a title at this point, with branding and marketing materials well under way. And Weinstein was not going to let such a soft lob PR opportunity go by.