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Weekend Box Office: 'Amazing Spider-Man' Leads Field

Box Office
by Brian Fuson
July 8, 2012 1:00 PM
1 Comment
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Aiding the webbed one this time around was higher-priced tickets from 3-D and Imax theaters, as 44% of the domestic gross came from the former and 10% from the latter. In all, “Spider-Man” opened in 4,318 locations, with around 3,000 3-D runs and 308 Imax theaters.   The film opened Tuesday, July 3, to take advantage of the holiday on July 4th.

The audience was 58% male and skewed slightly older as 54% were 25 years of age or more. Legs should be long on the latest Spidey, which garnered a promising “A-“ CinemaScore from moviegoers. Critics gave the film good reviews, 73% fresh according to RottenTomatoes. “Spider-Man” should have clear sailing for the next few weeks as there will not be any direct competition in this genre until July 20, when Batman hits theaters with Warner Bros.’ “The Dark Knight Rises.”

Universal holdover “Ted” took second place with an estimated $32.6 million, advancing the 10 day cume to a stout $120.2 million, followed by Disney’s “Brave” with $20.2 million for the weekend while moving the total to date to a sterling $174.5 million for the animated Pixar film.

R-rated action-drama “Savages,” a counter-programming choice for adults, was produced by Universal and Relativity Media for around $45 million. It's about two successful pot growers (Taylor Kitsch and Aaron Johnson) who are targeted by members of a Mexican drug cartel (Salma Hayek and Benicio Del Toro).

The $16.2 million opening was Oliver Stone's third lowest of his past four films. Stone’s last few wide releases were “Wall Street: Money Never Sleeps,” which opened at $19 million and ended up at $52.5 million domestically; “W.” with a dismal $10.5 million, ending with $25.5 million; and “World Trade Center” with a debut of $18.7 million, finishing with $70.3 million.  “Money Never Sleeps” was Stone’s best opening.

“Savages” faces a tough road ahead as it picked up a low CinemaScore of “C+” and just 53% of critics gave the film a positive nod.  Surprisingly, the audience split female/male, and skewed older as 61% were age 30 and over.

$12-million “Katy Perry: Part of Me” is an intimate portrait of the pop star in concert and backstage, following her recent California Dreams Tour. Dan Cutforth helmed the PG-13 feature which played in 3-D. As expected the audience was 81% female, 75% of whom were under 25.  The film picked up a strong “A” from CinemaScore and reviewers gave the film a 74% fresh aggregate grade from RottenTomatoes.

Thanks to the strong returns from “Spider-Man” as well as some good holds, it was another up weekend at the box office with an estimated total of $200 million from all films, up nearly 29% from the comparable weekend a year earlier.

1 Comment

  • Brian | July 5, 2012 11:45 AMReply

    It's not a holiday weekend. The holiday was on Wednesday. We're all back at work on Thursday and Friday.

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