Click to Skip Ad
Closing in...

Holiday Box Office Fireworks Fizzle as Only 'Transformers' Shows Much Spark

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood July 5, 2014 at 1:59PM

Though it took a big second Friday drop, "Transformers: Age of Extinction" had no trouble dominating an anemic Fourth of July box office. How weak was the day? The three new openers combined only grossed about $1 million more than last year's holiday opener "The Lone Ranger" on the same Friday.
2
Transformers: Age of Extinction

Though it took a big second Friday drop, "Transformers: Age of Extinction" had no trouble dominating an anemic Fourth of July box office. How weak was the day? The three new openers combined only grossed about $1 million more than last year's holiday opener "The Lone Ranger" on the same Friday.

The saving grace for these three films -- number two "Tammy" (Warner Bros.) at $6.4 million, number four "Deliver Us from Evil" (Sony), $2.6 million, and number five "Earth to Echo" (Relativity) at $2.5 million -- is that by normal summer studio standards, each had production costs of $30 million or much less. All three were also Wednesday openings, which spread out their initial grosses, and the Fourth is usually not a big moviegoing day compared to other holidays.

Still, it's hard to avoid the stark reality that, for the day, the Top 10 totaled only $33 million, down from $79 million from the post-Fourth Friday a year ago (the weekend "Despicable Me 2" opened, with $30 million alone for the day.)

Also standing out among the weaknesses are three long-running films that are still holding well. Number three is "How to Train Your Dragon 2" (20th Century Fox, $2.8 million), number six "22 Jump Street" (Sony, $2.5 million) and number seven "Maleficent" (Buena Vista, $1.8 million).

Though it has been disappointing, number eight "Jersey Boys" (Warner Bros.) showed some life by falling only 20% from last Friday with $1.8 million. No such luck for freefalling "Think Like a Man Too" (Sony) which again fell two-thirds to place ninth with $1.3 million. At number 10, "Edge of Tomorrow" (Warner Bros.) just edged out the right-wing historical polemic "America" (Lionsgate). In 1105 theaters, it is finding some interest though it will likely fall far short of what its creators' previous documentary "2016: Obama's America" did when it went wide at a similar theater level two years ago. Final placement won't be certain until Monday's actuals possibly.

This article is related to: Box Office, Box Office Top Ten, Box Office, Transformers


E-Mail Updates








Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.