For me, the genial but clunky U.K. historic drama Young Victoria, which was recut to focus on the romance between Victoria (Emily Blunt) and Albert (Rupert Friend), was a guilty pleasure. The costume epic earned a respectable 73% cream-of-the-crop on Rotten Tomatoes and a 63 Metascore (At the Movies dismissed it). Fair to say, the slow-paced drawing room romance plays best to women.
After Apparition platformed the film on Dec 18 on 20 screens, it broadened to 163 over the Christmas break, faring modestly against enormous competition. Blunt nabbed a Golden Globe nomination, but may lose Oscar's fifth actress slot to Sandra Bullock, who is on a roll with the sleeper hit The Blind Side ($189 million and counting). I got a kick out of the behind-the-scenes power plays at Buckingham Palace, and prefer Paul Bettany as conniving Lord Melbourne to his performance in another holiday release, the dreadful Creation.
Oddly, producer Jeremy Thomas insists on promoting this inert Charles Darwin drama (which has so far earned a Tomatometer of 59%) for awards consideration. Newmarket gave it a one-week LA Oscar-qualifying run before it opens limited in January. I doubt that even Thomas's own folks at BAFTA will come through on this flat, dull, painful movie. Creation brings none of the excitement, energy and radical thought that went into The Origin of Species. Director Jon Amiel doesn't give us much exotic exploration or debate about science. Instead Darwin and his wife (played by Bettany's wife Jennifer Connelly) mope around mourning their dead daughter. This movie bears all the earmarks of a group of people trying not to churn out yet another biopic, desperately searching for drama and conjuring up nothing but flapping boredom.
So I watched with fascination as Cinetic Media powerbroker John Sloss pursued plan B, which more and more films must do these days. Sloss lined up P & A investor Louisville's Hart/Lunsford Pictures, Pandemic marketing whiz Russell Schwartz and service distrib Freestyle Releasing. Pandemic scored more good reviews and publicity than anyone could have foreseen.
But they were spending, too, almost $4 million to get the movie across during a congested period. When Efron wasn't available for an October release, they took a slow rollout after Thanksgiving, and got killed on 125 dates at Christmas. While they didn't book a trade Oscar campaign, they spent heavily on print and TV in NY and LA, aimed at Academy members. When Efron's female fans did not come out, they turned to older art-house patrons, who didn't show up either. The attention on McKay as Welles may have backfired, as people thought the movie was about him. There was little urgency to see this movie. McKay's Oscar prospects are dimming. Prospects are brighter for Warners' DVD release.