Click to Skip Ad
Closing in...
Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten How They Sustained the Times Square Momentum in 'Birdman' VIDEO How They Sustained the Times Square Momentum in 'Birdman' VIDEO 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Sundance Acquisitions Market Heats Up with 'The Bronze' and 
'The Witch' Sundance Acquisitions Market Heats Up with 'The Bronze' and 'The Witch' Sundance: Netflix Inks Four-Picture Deal with Duplass Brothers Sundance: Netflix Inks Four-Picture Deal with Duplass Brothers Early Reviews Portend Sundance Breakout in Stylish Historical Horror 'The Witch' Early Reviews Portend Sundance Breakout in Stylish Historical Horror 'The Witch' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Martin Scorsese Breaks Long-Awaited 'Silence,' Set to Begin Filming This Month Martin Scorsese Breaks Long-Awaited 'Silence,' Set to Begin Filming This Month Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Best Actor Oscar Predictions 2015 UPDATED Best Actor Oscar Predictions 2015 UPDATED Oscar Predictions 2015 Oscar Predictions 2015

Super Bowl 2012 Movie Ads UPDATE: Full-Length 'John Carter,' 'Battleship,' Ferris Bueller for Honda, 'Hunger Games,' 'Avengers,' 'Star Wars: Episode One 3D'

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood February 5, 2012 at 1:05PM

Thirty seconds of Super Bowl screen time will cost an advertiser $3.5 million. In exchange for this pretty penny, that half minute will reach some 111 million viewers. And a catchy TV spot will go viral and far outshine that number.
6
Super Bowl 2012

Thirty seconds of Super Bowl screen time will cost an advertiser $3.5 million. In exchange for this pretty penny, that half minute will reach some 111 million viewers. And a catchy TV spot will go viral and far outshine that number. Stay tuned for UPDATED videos posted below.

In John Hughes' 1986 "Ferris Bueller's Day Off," the only thing the mischievous teenager wants is a car.  In Honda's Super Bowl commercial, an aged Ferris Bueller is granted his wish.  Matthew Broderick returns as the artful prankster, skipping a day of work to play in his Honda CRV.  After a tease of ten mysterious seconds leaked online, Honda decided to release the full commercial -- which as of this writing has more than 11 million hits (posted below).

So far Honda is driving the most pre-Bowl buzz with its Ferris Bueller reprise and a spot featuring Jay Leno and Jerry Seinfeld vying to own the first Acura NSX. Yes, things have taken a turn for the absurd: commercials now have teasers -- Mashable has a list of the top ten teasers shared in anticipation of the Super Bowl commercials.  The trailer for Relativity's upcoming Army movie "Act of Valor" out February 17 is among the top ten passed around.

But some advertisers want to keep their audience guessing. Disney's "John Carter" teaser promises viewers of the commercial on Game Day a chance to win Super Bowl tickets for 2013 if they decipher a secret code.  Disney also released a teaser for their TV spot for Marvel's "The Avengers" (May 4, 2012).

Taking a cue from Disney, ticket-selling service Fandango's ad entices viewers to tune into the game in order to win a reward. Fandango teamed with Universal to promote the summer action-adventure flick, "Battleship." The end of the commercial will feature a tag that directs viewers to a Fandango mobile app where they can follow "Battleship" showtimes and enter a contest to win free movie tickets for five years.

Universal also released an eight-second teaser for their Super Bowl spot for "Transformers: The Ride," an upcoming theme park under construction at Universal Studios in Hollywood.

Lionsgate has not kept a secure lid on its features.  A new "Hunger Games" trailer set to premiere during the Super Bowl pre-game show was leaked. "Hunger Games" premieres March 23, 2012.

Paramount will show two Super Bowl ads for upcoming releases: Sacha Baron Cohen's upcoming spoof, "The Dictator" (May 11) and sequel "G.I. Joe: Retaliation" (June 29), starring Channing Tatum, Dwayne Johnson, Ray Park and Bruce Willis.

As for the impact of movies on commercials, "Twilight" also boasts an influence, maybe not among football fans, but Audi knows its audience. The parody below features hip teen vampires flirting around a bonfire in the woods, complete with a killer twist.

This article is related to: Video, Video, Marketing


E-Mail Updates