Click to Skip Ad
Closing in...
Gaspar Noé's List of 10 Favorite Films Makes Perfect, Terrifying Sense Gaspar Noé's List of 10 Favorite Films Makes Perfect, Terrifying Sense Jon Hamm Wants You to Know There's Hope for Don Draper After 'Mad Men' Jon Hamm Wants You to Know There's Hope for Don Draper After 'Mad Men' Women Fight Back at Cannes, From Megan Ellison to Emily Blunt Women Fight Back at Cannes, From Megan Ellison to Emily Blunt Of Time & Life: How 'Mad Men' Remade Television Of Time & Life: How 'Mad Men' Remade Television Nikki Finke Returns Nikki Finke Returns Cannes Goes Crazy for Jeremy Saulnier's Gruesome Neo-Nazis vs. Punks Horror 'Green Room' Cannes Goes Crazy for Jeremy Saulnier's Gruesome Neo-Nazis vs. Punks Horror 'Green Room' Cannes Festival Is Dominated by Two Hollywood Masters Cannes Festival Is Dominated by Two Hollywood Masters Top Ten Takeaways: Sequels Rule as Women Boost 'Pitch Perfect 2,' 'Mad Max: Fury Road' Also Strong Top Ten Takeaways: Sequels Rule as Women Boost 'Pitch Perfect 2,' 'Mad Max: Fury Road' Also Strong Cannes: Directors from Fincher to Scorsese Revisit Truffaut's Famous Interview with Hitchcock Cannes: Directors from Fincher to Scorsese Revisit Truffaut's Famous Interview with Hitchcock 'Pitch Perfect 2' Outperforms 'Mad Max: Fury Road'; 'Ultron' Is Now Top 2015 Release 'Pitch Perfect 2' Outperforms 'Mad Max: Fury Road'; 'Ultron' Is Now Top 2015 Release Kristen Stewart Re-Teams with Her 'Sils Maria' Director for Ghost Story Set in Fashion World Kristen Stewart Re-Teams with Her 'Sils Maria' Director for Ghost Story Set in Fashion World Watch: Netflix's Ted Sarandos Heckled at Cannes, Gets Weinstein on His Feet During Heated Debate (VIDEO) Watch: Netflix's Ted Sarandos Heckled at Cannes, Gets Weinstein on His Feet During Heated Debate (VIDEO) George Miller and DP John Seale Go Inside 'Mad Max: Fury Road': "It Was Like Being in a Video Game" George Miller and DP John Seale Go Inside 'Mad Max: Fury Road': "It Was Like Being in a Video Game" Natalie Portman's Passion Project 'Tale of Love and Darkness' Splits Cannes Critics Natalie Portman's Passion Project 'Tale of Love and Darkness' Splits Cannes Critics Cannes: 'Dogtooth' Director Yorgos Lanthimos Scores with Surreal, Macabre 'The Lobster' (Review and Roundup) Cannes: 'Dogtooth' Director Yorgos Lanthimos Scores with Surreal, Macabre 'The Lobster' (Review and Roundup) Weinstein Co. Offers Strong Slate at Cannes Weinstein Co. Offers Strong Slate at Cannes 'Mad Max: Fury Road' Auteur George Miller Does It His Way, No Matter How Long It Takes 'Mad Max: Fury Road' Auteur George Miller Does It His Way, No Matter How Long It Takes The Top 20 Episodes of 'Mad Men' The Top 20 Episodes of 'Mad Men' How the 'Mad Max: Fury Road' Score Paid Homage to Hitchcock's 'Vertigo' How the 'Mad Max: Fury Road' Score Paid Homage to Hitchcock's 'Vertigo' Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A)

Super Bowl 2012 Movie Ads UPDATE: Full-Length 'John Carter,' 'Battleship,' Ferris Bueller for Honda, 'Hunger Games,' 'Avengers,' 'Star Wars: Episode One 3D'

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood February 5, 2012 at 1:05PM

Thirty seconds of Super Bowl screen time will cost an advertiser $3.5 million. In exchange for this pretty penny, that half minute will reach some 111 million viewers. And a catchy TV spot will go viral and far outshine that number.
6
Super Bowl 2012

Thirty seconds of Super Bowl screen time will cost an advertiser $3.5 million. In exchange for this pretty penny, that half minute will reach some 111 million viewers. And a catchy TV spot will go viral and far outshine that number. Stay tuned for UPDATED videos posted below.

In John Hughes' 1986 "Ferris Bueller's Day Off," the only thing the mischievous teenager wants is a car.  In Honda's Super Bowl commercial, an aged Ferris Bueller is granted his wish.  Matthew Broderick returns as the artful prankster, skipping a day of work to play in his Honda CRV.  After a tease of ten mysterious seconds leaked online, Honda decided to release the full commercial -- which as of this writing has more than 11 million hits (posted below).

So far Honda is driving the most pre-Bowl buzz with its Ferris Bueller reprise and a spot featuring Jay Leno and Jerry Seinfeld vying to own the first Acura NSX. Yes, things have taken a turn for the absurd: commercials now have teasers -- Mashable has a list of the top ten teasers shared in anticipation of the Super Bowl commercials.  The trailer for Relativity's upcoming Army movie "Act of Valor" out February 17 is among the top ten passed around.

But some advertisers want to keep their audience guessing. Disney's "John Carter" teaser promises viewers of the commercial on Game Day a chance to win Super Bowl tickets for 2013 if they decipher a secret code.  Disney also released a teaser for their TV spot for Marvel's "The Avengers" (May 4, 2012).

Taking a cue from Disney, ticket-selling service Fandango's ad entices viewers to tune into the game in order to win a reward. Fandango teamed with Universal to promote the summer action-adventure flick, "Battleship." The end of the commercial will feature a tag that directs viewers to a Fandango mobile app where they can follow "Battleship" showtimes and enter a contest to win free movie tickets for five years.

Universal also released an eight-second teaser for their Super Bowl spot for "Transformers: The Ride," an upcoming theme park under construction at Universal Studios in Hollywood.

Lionsgate has not kept a secure lid on its features.  A new "Hunger Games" trailer set to premiere during the Super Bowl pre-game show was leaked. "Hunger Games" premieres March 23, 2012.

Paramount will show two Super Bowl ads for upcoming releases: Sacha Baron Cohen's upcoming spoof, "The Dictator" (May 11) and sequel "G.I. Joe: Retaliation" (June 29), starring Channing Tatum, Dwayne Johnson, Ray Park and Bruce Willis.

As for the impact of movies on commercials, "Twilight" also boasts an influence, maybe not among football fans, but Audi knows its audience. The parody below features hip teen vampires flirting around a bonfire in the woods, complete with a killer twist.

This article is related to: Video, Video, Marketing


E-Mail Updates






Festivals on TOH