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IMDb Launches New Casting Service: EXCLUSIVE

by Anne Thompson
March 11, 2014 6:00 AM
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Per IMDb's press release:

These new casting tools give any casting director an easy way to find the right actor for any role while helping actors get jobs. Pro Casting will simplify and enhance the process by which casting directors and filmmakers find the right actor for any role while making it easier for actors to discover and apply for casting notices. 

Using Pro Casting’s suite of frequently requested casting tools, casting directors and filmmakers can post unlimited casting notices, leverage IMDb’s proprietary search technology to narrow submissions by specific criteria such as performance skills and physical attributes, add promising candidates to a personalized list and share their list with anyone via social networks and email. Casting directors can also easily gauge how an actor’s popularity has trended over time via IMDbPro’s new, interactive STARmeter graphs and receive recommendations of actors similar to the ones they are currently viewing. 

With Pro Casting, actors will benefit from new tools designed to help them find their next role. Actors can conveniently update their IMDbPro profile page (their industry resume) with headshots and demo reels and share their page with anyone via social networks and email. 

Actors can also browse and filter through casting notices, apply directly for roles by submitting their customized IMDbPro profile page, and add any person or project they are tracking on IMDbPro to a personalized list. 

"With the new casting features," said Carrie Audino, casting director of "Mad Men," there’s the potential to really discover new actors from IMDbPro. These tools will change list-making forever.”

“The casting business is very fast, especially during pilot season, so I need to access information as quickly as possible,” said casting director Sharon Bialy ("The Walking Dead," "Breaking Bad"). “When I speak to actors and give them advice, I tell them that being a member of IMDbPro is one of the most important things they can do because if their name is being mentioned, I want to quickly be able to look up and access that information.”

“Of the new Pro Casting tools, the thing that excites me the most is the list-making capability," added Bialy, "because one of the jobs of a casting director is to present ideas to the producers and directors, and the ability to easily attach a picture and a couple of credits can make all the difference in the world.” 

Watch a series of original interviews in which leading casting directors discuss their work and give career advice to actors, here.

Of course if this works as well as IMDb hopes, more movie job search tools are on the way. 

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More: IMDB, casting


  • Remember Me | March 12, 2014 9:44 PMReply

    It wasn't Twilight that they used IMDB for, it was Remember Me. The director talked about it at a press conference for the film. Summit producers had been after Pattinson for several months before he finally went to LA for the audition. They wanted him because of Harry Potter, not IMDB. And they wanted his best friend, Tom Sturridge, as well. Sturridge turned down the audition, but he shares the same agent with Pattinson, and Rob finally agreed to audition because he felt he owed his agents that much, they had never given up on him.

  • Col Needham | March 13, 2014 8:51 AM

    The following is from the December 2009 issue of Vanity Fair (available online via a search for "Vanity Fair Byronic" but the indieWire blogging software will not let me post a direct link):

    "An executive at the studio, Summit Entertainment president of worldwide production Erik Feig, recalls saying to a colleague before going to lunch one day, “‘I know we’ve looked. I just feel there are a couple of rocks that we haven’t checked under.’ I said, ‘There have to be British actors that we don’t know about that are this guy, who can do a great American accent.’ I said, ‘Do me a favor. Go to IMDb and look at every young actor, from age 15 to 25, who was in Harry Potter or anything, even a tiny role, print out their headshots.’ I came back from lunch. She had all these pictures, and she said, as we were going through the pictures, ‘What about this guy?’ And I saw a picture of Cedric Diggory [the character Pattinson played in Harry Potter and the Goblet of Fire]. I said, ‘He’s great!’ … And the look that jumped out to me at that point, and I know it’s a silly adjective to use, he was Byronic.”"

  • Landon | March 12, 2014 3:55 PMReply

    They found Rob Pattison for Twilight via the imdb search? are you stupid? He was already in harry potter when he got twilight.. stop this horrible excuse for reporting.

  • Edward Hong | March 11, 2014 11:56 PMReply


  • Aaron Wedgewood | March 11, 2014 7:39 PMReply

    It's a numbers game--getting auditions. Once I get in the room it's up to ME to get that role! I'll role the dice on this!

  • Sean | March 11, 2014 7:35 PMReply

    And the new casting system on IMDB is crap. As an actor you want to be able to order castings by location but this can't be done. Did IMDB even consult any actors when they put this together?

    Arrogant & parochial. That about sums up IMDB now.

    And now I shall cancel my subscription.

  • McGill | March 11, 2014 1:22 PMReply

    Services like that are a dime a dozen here in town. IMDB doesn't make a bit of a difference here, they just want to cash in too, hoping to lure actors into a monthly pay scheme to 'get seen' by casting directors. What nonsense.

  • JH | March 11, 2014 4:05 PM

    Bingo. They use Robert Pattinson as an example. He already had established himself through the Harry Potter film, its not like he was some virtual unknown. Good grief!

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