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IMDB 'Movies & TV' App Downloaded 40 Million Times, Message Boards Now Mobile-Optimized

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood July 12, 2012 at 12:00AM

IMDB announced today that its hugely successful "Movies & TV" apps for iOS and Android have each been downloaded 20 million times, making the grand total 40 million downloads. Visits to the mobile optimized website have exceeded 150 million per month since the beginning of March 2012.
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IMDB Mobile App

IMDB announced today that its hugely successful "Movies & TV" apps for iOS and Android have each been downloaded 20 million times, making the grand total 40 million downloads. Visits to the mobile optimized website have exceeded 150 million per month since the beginning of March 2012.

IMDB also launched discovery, personalization and social features for the app, which will make the mobile version of the website more like the full IMDB experience: Message boards, check-ins, similarities, film locations and soundtracks are now accessible from your smartphone. Diehard commenters, rejoice!

The website's founder and CEO Col Needham stated that these additions reflect steep customer demand: "Given that IMDB.com's message boards generate more than 2.5 billion page views annually, it's no surprise that mobile-optimized message boards were our #1 customer request."

This article is related to: IMDB, Digital Future, Mobile App


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.