For a WASP from Michigan, this inspirational story resonated deeply. Wright says everyone involved personalized it: Garcia saw it as a Cuban; O'Toole as a European; all the Latinos saw it from their individual perspectives. As part of a grass roots promotional campaign a la "The Passion of the Christ," distributor Arc Entertainment has hosted a series of screenings for Hispanic cultural and political organizations. From Wright's perspective, the response has been encouraging
Meanwhile, "For Greater Glory" opened a month ago in Mexico, and while it's done well, this long suppressed atrocity has also opened old wounds. Theater owners, for example, told patrons that screenings were sold out during the second week even though there were seats available.
"At some point, individuals can only be oppressed so long," Wright continues. "And the atrocities were far worse than we showed. But it has international appeal. Look at what happened when that fruit vendor set himself on fire in Tunisia and toppled governments."
Ironically, Wright only gravitated toward "For Greater Glory" after his pet project, the biblical "Kingdom Come," was aborted weeks before production when the economic crisis hit in 2008. Wright would still like to resurrect "Kingdom Come." It's big and bold: "Ben-Hur" meets "Lord of the Rings."
"I enjoy VFX and popcorn movies as much as anyone, but it's such a pleasure discovering scenes on location with actors and blocking them out," Wright enthuses.