Is the selfie generation's supposed focus inward having an effect on every aspect of our lives? That's what the public relations firm Edelman has concluded on the basis of a new study conducted upon adults age 18-54 in the U.S., U.K. and China.
According to Edelman, millennials want our entertainment to be "selfie-style"--that is, immediate, centered on us, and easily shareable via our myriad online personalities. "People really want to be active participants in choosing the how, when, where and why in entertainment," Gail Becker, the company's president of strategic partnerships and global integrations, told the Los Angeles Times.
As Becker put it, "This notion of choice is really at the heart of today’s consumer experience." Here's a look at some of the standout conclusions from the Edelman report:
What does this mean for the industry moving forward? To be honest, probably more playing it safe. Isn't art supposed to shock us out of what we know and expect and show us truths we didn't even realize we were missing? It's nice to think so, but "selfie-style" entertainment sounds less like holding "the mirror up to nature" and more like holding the smartphone up to mirror.