By Anne Thompson and Beth Hanna | Thompson on Hollywood November 5, 2013 at 2:49PM
First-time feature director Jason Zada has landed at the helm of Lava Bear's upcoming supernatural horror film "The Forest." Based on an original idea by producer David S. Goyer ("Man of Steel," the upcoming Batman/Superman team-up), the film is set in the Aokigihara forest of Japan.
So who is Zada, and how did he land this gig? A director of commercials and music videos, Zada garnered attention in 2011 with interactive short and viral video "Take This Lollipop," which nabbed 7 million views and 13 million Facebook likes. Check it out below, plus Zada's video for Linkin Park's "Lost in the Echo."
"The Forest" is eyeing a production start in the first half of 2014.
It's penned by novelist turned screenwriter Sarah Cornwell, whose debut novel "What I Had Before I Had You" has its street date in January. Let's hope Zada doesn't face the steep production climb of Carl Rinsch, the feature rookie who directed $220 million-plus Asia-themed Universal feature "47 Ronin," which will finally see theaters this Christmas.