The filmmakers have posted a blog series about "Indie Game"'s unique distribution model. In the series they look at how they used technology to make the film as well as how they released the film themselves through the U.S. and Canada. It involved a cross country roadshow and became the first film on video game platform Stream as well as the first film to have direct downloads from their website via VHX. The key question in their series is whether this form of distribution, modeled after comedian Louis CK's direct-to-audience sales, would work for unknown filmmakers like them. They insist that it worked: "Quite well, actually."
Check out their post We're Not Louis C.K., And You Can Be, Too!
To follow the complete series, start with part one.
"Indie Game" has also been optioned by Scott Rudin and HBO to be adapted into a fictional series.