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'Insidious - Chapter 2" Continues Blum & Wan's Golden Touch; "The Family" Less So for Luc Besson

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood September 15, 2013 at 12:38PM

"Insidious 2" continues producer Jason Blum's amazing record of big openings with low-budget horror films, with an inflation-unadjusted second-best-ever September opening at $41 million.
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'Insidious 2'
'Insidious 2'

"Insidious 2" continues producer Jason Blum's amazing record of big openings with low-budget horror films, with an inflation-unadjusted second-best-ever September opening at $41 million. The other new opening, "The Family" (actually a French film with a lead American cast, made in English) was a weaker #2. Curiously, in the weekend that marks the closing of the film-media dominating Toronto Film Festival, the directors of both these films -- James Wan and Luc Besson -- both had their first films shown at that festival ("Saw," in James Wan's case, premiered earlier at Sundance). So once again, despite the distance on the surface, the ties between the specialized and studio world remain closely entwined.

The total for the top 10 was once again above last year's, at $86 million, compared to $65 million in 2012, mainly because of the "Insidious" snumber. This healthy total (quite good for a mid-September weekend) once again stretches the small but growing year-to-date lead over 2012 that was achieved about a month ago and is beginning to look like a trend.

1. Insidious: Chapter 2 (FilmDistrict) NEW - Cinemascore: B+; Criticwire: B-; Metacritic: 41

$41,005,000 in 3,049 theaters; PSA (Per Screen Average): $13,463; Cumulative: $41,005,000

Falling just short of the unadjusted record for a September opening ("Hotel Transylvania" last year; adjusted "Rush Hour" and "Sweet Home Alabama" were also better), "Insidious: Chapter 2" was outstanding as Jason Blum's low-budget ($5 million, with a number of players have heavy back-end participation) production tripled the gross of the original in 2011.

For both its producer and director this is a second #1 opening for the summer -- Blum's "The Purge" surprised for Universal in June with $34 million, while Wan's "The Conjuring" shocked with just under $42 million in July for Warner Bros. These are astounding results, even when new horror films often overperform in non-prime weeks.

Making this gross even more impressive is that this isn't a premium ticket 3-D film. It is the biggest opening yet for revamped FilmDistrict, which earlier this year impressed with the sleeper success "Olympus Has Fallen," which opened to $30.4 million on its way to a $99 million total.

"The Conjuring" star Patrick Wilson now has had two horror film hits this year.  Joining him in reprising their earlier "Insidious" roles were Barbara Hershey and Rose Byrne (whose diverse other hits include "Bridesmaids" and "The Place Beyond the Pines").

What comes next: The first "Insidious" quadrupled its opening weekend (unusual in the genre, where something a bit more than double is more common). Blum's films tend to be closer to that level, while historically Wan's have been closer to triple. With this huge opening. somewhere in between -- $100 million -- is possible, but not guaranteed. International (the U.K. opened at #1 this weekend) should end up somewhere in the same range.

2. The Family (Relativity) NEW - Cinemascore: C; Criticwire: C+; Metacritic: 46

This article is related to: Box Office, Box Office, Box Office


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.