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'Iron Man 3' Crushes Weekend Competition, But Can't Save Box Office: 'Pain & Gain' Plummets

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood May 5, 2013 at 12:44PM

Disney and Marvel are chortling with glee at the massive global success of "The Iron Man 3," finally adding late arrival North America to its huge foreign openings. The domestic numbers rank a bit below what "The Avengers" did one year ago, but overtaking that number was a tall order. Even so, $175 million for the weekend is at the high end of expectations, with the best news coming from Saturday's modest drop from the initial number.
2

"Oblivion"
"Oblivion"
4. Oblivion (Universal) Week 3; Last weekend: #2

$5,800,000 (-67%) in 3,430 theaters (-362); PSA: $1,690; Cumulative: $76,000,000

A disastrous fall-off for this Tom Cruise action film, showing the impact of the New Kid in Town. In these days of multiple screens available for "Iron Man 3," sellouts become less common and spillover -- which in the past often helped other films in the complex -- is now is less frequent.

What comes next: The ultimate worldwide take for this now looks more like $300 than $400 million, which with the $120 million cost before marketing means this will at best be a recouper, which is disappointing after its strong initial showing.

5. The Croods (20th Century-Fox) Week 7; Last weekend: #5

$4,225,000 (-37%) in 2,915 theaters (-368); PSA: $1,449; Cumulative: $168,743,000

Holding best among the top 6 films, and reinforcing the comeback for Dreamworks Animation after "Rise of the Guardians," as big as this is, its total has been eclipsed by the first weekend of "Iron Man 3."

What comes next: Expect a "Croods" sequel in the future based on this success.

6. The Big Wedding (Lionsgate) Week 2; Last weekend: #4

$3,875,000 (-49%) in 2,633 theaters (no change); PSA: $1,472; Cumulative: $14,210,000

Though it fell less than some of the other holdovers as the sole female-oriented film out now, it comes after a weak opening, making this performance still subpar for the normally reliable Lionsgate and its ability to target niche audiences for mid-budget films most of the time.

What comes next: "The Great Gatsby" will be the top choice for those left still wanting to see it next weekend, so this will continue to drop fast.

7. Mud (Roadside Attractions) Week 2; Last weekend: #11

$2,150,000 (-3%) in 576 theaters (+213); PSA: $3,733; Cumulative: $5,158,000

Fighting to be the older audience alternative to "Iron Man 3" while keeping marketing costs down, this dropped a bit in gross while adding a sizeable number of theaters. The PSA is about half of what "The Place Beyond the Pines," another non-urban set indie drama with stars did at a similar number of theaters, likely showing the much bigger impact of the competition this film has at the moment.

What comes next: Roadside will continue to add theaters next week, when it will face another challenge from "Gatsby." However, these grosses should be good enough to keep it playing for the rest of May.

8. Oz: The Great and Powerful (Buena Vista) Week 9; Last weekend: #10

$1,822,000 (+1%) in 1,160 theaters (-450); PSA: $1,571; Cumulative: $228,568,000

Somehow managing to climb in gross despite losing a big chunk of theaters, Disney's other big hit of the year continues to impress late in its run.

What comes next: This is heading to a $550-600 worldwide total, below the $1 billion "Alice in Wonderland" reached, but good enough to suggest more Oz titles ahead.

9. Scary Movie 5 (Weinstein) Week 4; Last weekend: #7

$1,435,000 (-58%) in 1,857 theaters (-876); PSA: $773; Cumulative: $29,603,000

A default top 10 film at this point, with a gross that normally would rank closer to 15th.

What comes next: Time to turn off the lights on this series.

10. The Place Beyond the Pines (Focus) Week: 6; Last weekend: #9

$1,298,000 (-52%) in 1,162 theaters (-422); PSA: $1,197; Cumulative: $18,678,000

Coming down to earth after a cast-driven maximized performance, this heavy drama has been a solid non-awards season performer for Focus.

What comes next: This will lose most of its remaining theaters soon


This article is related to: Box Office, Box Office, Box Office, Iron Man 3, Oblivion, Mud, Pain & Gain


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.