By Anne Thompson | Thompson on Hollywood March 21, 2011 at 7:38AM
James Cameron and his Titanic and Avatar camera inventor Vince Pace will deliver the 2011 NAB shows keynote address on April 11. The NAB show is the biggest media show for filmed entertainment and its development across various platforms. Approximately 90,000 people come to Las Vegas for the event each year. In their address, current King of the 3-D world Cameron, and visual effects and 3-D innovator Pace will cover new developments in 3-D technology and their affect in the industry and storytelling. The full release in below:
James Cameron's films have blazed new trails in visual effects and set numerous performance records both domestically and abroad. His films have earned numerous nominations and awards from a variety of organizations, including "Titanic's" 14 Academy Award nominations (a record) and 11 Oscars (the most any movie has received), which included Cameron's wins for Best Picture, Best Direction and Best Editing. "Avatar" won Golden Globes for Best Director and Best Picture, and won three of the nine Academy Awards for which it was nominated. "Avatar's" astonishing cinematography and success is the result of a collaboration between director James Cameron and cinematographer Vince Pace.
Individually and collectively, James Cameron, Vince Pace and FUSION 3D have captured some of the world's most captivating images and productions of our time including "Avatar," "Tron: Legacy," "Aliens of the Deep," "Ghosts of the Abyss," "Titanic," "The Abyss," "Expedition: Bismark" and "U2 3D." Over a decade ago, Cameron, Pace and President of PACE, Patrick Campbell, shared a desire to revolutionize the entertainment experience. Together, they developed innovative technology for the most advanced stereoscopic acquisition system ever created, known as FUSION 3D. FUSION 3D is now the most utilized, creative and proven 3D and workflow system available today. Cameron/Pace's technology and innovation has resulted in over $4.6 billion in box office receipts and major 3D benchmarks recognized within the industry, including the epic action adventure, "Avatar."
About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com. News media registration is now available online. Click here to register as press for the NAB Show.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org. About PACE PACE is a company specializing in digital camera systems including FUSION 3D, Underwater 3D and 2D. Based in Burbank, CA, PACE houses a full creative and technical team that infuses "Imagination through Innovation" into major motion pictures, live sports experiences, concerts, music videos and more. PACE has played an extensive role in virtually every noteworthy 3D production to date in both live and recorded environments including "TRON: Legacy," "Resident Evil: Afterlife," "Avatar," "Sanctum," "Justin Bieber: Never Say Never," "The Final Destination," "Step Up 3D," "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," "Journey to the Center of the Earth," 2010 Masters Golf Tournament, ACC Championship, 2010 Old Spice Classic, X Games 16, College Football Week, NBA Finals and All-Star Games, U2 3D and more. For more information, please visit www.pacehd.com.