By Maggie Lange | Thompson on Hollywood March 10, 2013 at 5:45PM
Fans rejoiced as Joss Whedon sent out his first tweet at @MuchAdoFilm on March 7: "Hey it's Joss. I'm tweeting. I'm a member of the twitterati. I hath tweeth'd. It's on. -Joss"
Whedon was using the account to promote his upcoming contemporary take on Shakesepeare's "Much Ado About Nothing" as well as his trip to Austin's SXSW, where he is in selling mode for the film, which debuted last September in Toronto. In one of his first tweets, along with the trailer's film, he seemed pleased with the new venture: "Wish us luck, enjoy the trailer, and get ready for 140 characters of PURE ADRENALINE."
Previously shy of social media, the sci-fi/fantasy icon has used the fan site Whedonesque.com when he wants to send out messages to his fans about such trips as SXSW:
"On the way we'll laugh, sing old songs, resort to cannibalism WAY too early, and abuse social media. Yes, I will be tweeting. It'll be @MuchAdoFilm, since I'm still too lazy/confused to get my own account, but it won't just be me trying to drum up business for the film (In theaters this June!) -- I promise at least a couple of appalling pix of Fran and Ashley resorting to cannibalism (#waytooearly)."
Although Whedon was swinging for the blockbuster fences with "The Avengers" last year, "Much Ado About Nothing" is a much smaller film shot in 12 days and stars such members of his actor family as Nathan Fillion. As of writing, 80 tweets have been sent--and Whedon has amassed over 16,000 followers.
UPDATE: But @electrcspacegrl responds that Whedon is making much ado about tweeting:
He didn't "join twitter" he's just using that account right now. He has already tweeted before using the @drhorrible account.