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Joss Whedon Makes 'Much Ado' About Tweeting

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood March 10, 2013 at 5:45PM

Fans rejoiced as Joss Whedon sent out his first tweet on March 7: "Hey it's Joss. I'm tweeting. I'm a member of the twitterati. I hath tweeth'd. It's on. -Joss— @MuchAdoFilm"
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Joss Whedon
Joss Whedon

Fans rejoiced as Joss Whedon sent out his first tweet at @MuchAdoFilm on March 7: "Hey it's Joss. I'm tweeting. I'm a member of the twitterati. I hath tweeth'd. It's on. -Joss"

Whedon was using the account to promote his upcoming contemporary take on Shakesepeare's "Much Ado About Nothing" as well as his trip to Austin's SXSW, where he is in selling mode for the film, which debuted last September in Toronto. In one of his first tweets, along with the trailer's film, he seemed pleased with the new venture: "Wish us luck, enjoy the trailer, and get ready for 140 characters of PURE ADRENALINE."

Previously shy of social media, the sci-fi/fantasy icon has used the fan site Whedonesque.com when he wants to send out messages to his fans about such trips as SXSW:

"On the way we'll laugh, sing old songs, resort to cannibalism WAY too early, and abuse social media. Yes, I will be tweeting. It'll be @MuchAdoFilm, since I'm still too lazy/confused to get my own account, but it won't just be me trying to drum up business for the film (In theaters this June!) -- I promise at least a couple of appalling pix of Fran and Ashley resorting to cannibalism (#waytooearly)."

Although Whedon was swinging for the blockbuster fences with "The Avengers" last year, "Much Ado About Nothing" is a much smaller film shot in 12 days and stars such members of his actor family as Nathan Fillion. As of writing, 80 tweets have been sent--and Whedon has amassed over 16,000 followers.

UPDATE: But @electrcspacegrl responds that Whedon is making much ado about tweeting:

    He didn't "join twitter" he's just using that account right now. He has already tweeted before using the @drhorrible account.

This article is related to: Joss Whedon, SXSW, Twitter


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.