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JP Morgan Raises Financing for Digital Theaters

by Anne Thompson
February 6, 2010 2:03 AM
3 Comments
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Thompson on Hollywood

JP Morgan has raised some $700 million to finance the digital conversion of thousands of screens around the country, reports the LAT. This will boost 3-D exhibition on some 12,000 screens around the country, which everyone wants, post-Avatar, which has broken worldwide records thanks to 3-D premium ticket prices. Studios are fighting over about 3500 current 3-D screens. The funding was delayed by the credit crisis.

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More: Franchises, Digital Future, Exhibition, Avatar

3 Comments

  • Desi | March 1, 2010 5:33 AMReply

    There is going to be another technology still utilizing film but differentiating it greatly so that the actual picture created for the viewing audience is that of an extreme high definition view. The cost is ridiculously low in comparison to 'Avatar' techonology and there is a belief that the two forms of format, Film and Digital can coexist together. There is a group in Los Angeles who have just started to introduce this concept around Hollywood and the finance industry, so keeps your fingers crossed. I also am not a huge fan of 3D, so I know there are a lot others like us out there.

  • Carl | February 8, 2010 5:28 AMReply

    It's called 'progress', Brian, even if it's good for nothing, unfortunately. Like the 'CDs' that are so great.
    It's the same with 'shooting' films though, kids don't know what 'film' is or was, they have no clue how it works, so they should 'digital' in all it's crappy glory. It's sad, but true. I've seen lots of split screen digital/analog big screen projections wasn't excited by the digital part. So there's no weaving, like I'd care. There's no scratches alright, but just wait there will be 'error correction' showing up when they start to save more money, blocky patches, milky blacks, harsh highlights, more 'compression' and so forth. It's all BS.

  • Brian | February 8, 2010 3:38 AMReply

    So how do we learn which theaters, or which screens, are digital and which ones show film the old-fashioned way--on 35mm film prints? As someone who gets very antsy if I don't see scratch marks, I really only want to see things on film. I saw AVATAR in digital 3-D and it just didn't work for me at all. I thought it looked dark and murky and the 3-D effects only stood out in a couple of decent shots in the entire film.

    Just last night, I took out an old VHS tape and watched a film I taped (at the EP speed) in 1983--broadcast on WABC-TV in NYC, Channel 7, late at night when they ran films on 16mm and broadcast them right off the telecine. The tape looked just as good as it did in 1983. It was a film from 1954 in Technicolor and the warm film look of the broadcast just blew me away. Films don't look like that on TV anymore.

    Just color me analog.

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