By Anne Thompson | Thompson on Hollywood July 29, 2011 at 8:16AM
Academy CEO Dawn Hudson has hired veteran marketing executive Christina Kounelias to the new post of chief marketing officer for the Academy of Motion Picture Arts and Sciences. Kounelias will assume her new role on August 1 and will report directly to Hudson, who is moving swiftly to bring in her own people, and will not rely strictly on the folks already there, many of them for some years.
In this new position, Kounelias will oversee all planning, strategy and marketing execution of Academy initiatives including its signature Oscar telecast, the Governors Awards and year-round educational outreach and screening programs. The marketing, communications and online staff will report to her.
Kounelias has been a member of the Academy for nine years.
Kounelias joins the Academy from WB-based New Line Cinema, where she served as Executive Vice President, Marketing. She worked at the studio for 17 years and held senior posts in marketing and PR during her tenure there – highlights of which include innovative campaigns for Peter Jackson’s landmark “Lord of the Rings” trilogy. Prior to New Line, Kounelias worked at Miramax Films, where she established their PR department. Additionally, she has worked on campaigns for a diverse array of films including “Sex and the City,” “Wedding Crashers,” “Hairspray,” “Little Children,” “About Schmidt,” “A History of Violence,” the “Austin Powers” and “Rush Hour” franchises, “Boogie Nights,” “Cinema Paradiso,” “My Left Foot” and “Seven.”