Why?
Repeat business. There's so much to watch and revel in. The film is such a must-see (even the president went to a local Hawaii 3-D theater over the holidays) that people are going back again and again. One producer pal has watched it in all three formats, just to see how it plays. "I like 2-D for story," he says. "3-D is fine but I liked IMAX 3-D best."
For those of you who never saw the video footage from Comic-Con, Newsweek put James Cameron together with Peter Jackson again to talk film technology. UPDATE: And Variety's Peter Bart addresses the way Avatar is polarizing the right and left.
While some Twitter addicts would do well to stop tweeting about the wrong things, says Oatmeal, others may be ready to commit Web 2.0 suicide in the new year.
END OF YEAR AND DECADE WRAPS

The New Yorker contributors look back.
NYT critic Manohla Dargis looks at the digital decade. Or is it?
Atlantic blogger Andrew Sullivan takes on the movies of 2009, too.
NY columnist Frank Rich thinks that Up in the Air is the zeitgeist movie for our time.
Cinematical collects the dumbest ad quotes of 2009.
This site celebrates the end by collecting end titles for Warner Bros. films.
Business Insider reports that revenues dropped 4.3% for media companies in 2009.
The Huffington Post wraps the magazines that folded last year, some 400. Of the 25 listed here, the only ones I remember reading are Gourmet, Metropolitan Home, Conde Nast Portfolio, Vibe, Time Style and National Geographic Adventure. Most of the shuttered titles, from Bride and Playgirl to Domino and Southern Accents, I never cracked once, and I never heard of I.D., Trader, or Conde Nast parenting magazine Cookie.
"A spiffy newsletter about all things Indo-cool," tweets PaidContent's Rafat Ali, is up at Republic of Brown.
To celebrate the release of The Imaginarium of Doctor Parnassus, New York's Vulture blog offers up Terry Gilliam's first 1968 short, below:
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