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Laura Kim Takes Marketing Reins at Participant Media

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood May 5, 2014 at 6:08PM

It makes sense for Laura Kim to take over the marketing reins at Participant Media. The marketing veteran loves documentaries and independent film--has a passion for them in fact.
Laura Kim
Laura Kim

Since marketing chief Laura Kim left Warner Independent Pictures after the studio shut down the specialty label, she has been consulting via her company Inside Job, running Oscar campaigns for Roadside Attractions and others, and releasing indie projects like "Restrepo" and through her and Paul Federbush's distribution arm, Red Flag. 

Now Participant Media has brought in the veteran marketing exec as Senior VP Film Marketing. She is replacing the recently departed team of Buffy Shutt, Kathy Jones and Jeff Sakson:

In her new role at Participant, Kim will oversee marketing strategy, partnerships, and campaign development for Participant’s films and acquisitions, and serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios. 

She will report to Diane Weyerman, EVP Documentary Films, and Jonathan King, EVP Narrative Films.

It makes sense, it's a perfect fit. Kim loves documentaries and independent film--has a passion for them in fact.  

There's a lot going on at ten-year-old Participant, which threw a Participant Day at SXSW, showed five films at that festival,  including Diego Luna's "Cesar Chavez," and is overseeing TV channel Pivot. Participant will be mounting the world premiere of Gabriel Garcia Bernal's "El Ardor" at Cannes out of competition. 

This article is related to: Participant Media, Marketing

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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.