Life in a Day and Ridley Scott's Micro Movie Mogul Initiative Raise Money for Charities

by Sophia Savage
June 8, 2011 6:40 AM
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Thompson on Hollywood

Ridley Scott invites the public to aid in promoting the UK theatrical release of Life in a Day on June 17 (it opens in the US June 29), and by doing so raise money for UK charities, all through the Micro Movie Moguls initiative. This is how it works: An individual or company sets themselves up as a Micro Mogul and they chose a charity -- any good cause -- to receive 25% of the tickets sold through their online ticket booth. Here's more information. Here is our review and the Life in a Day trailer. This movie is a must-see.

The following charities have signed up to be a part of Life in a Day Move Mogul initiative:

Amnesty International
Africa Asia Foundation
Barnado's
Christian Aid
Dramatic Need
Facing Africa - NOMA
Film Aid UK
World Association of Girl Guides and Girl Scouts
Guide Dogs for the Blind
Jo's Cervical Cancer Trust
Macmillan Cancer Trust
Make-A-Wish Foundation
The Mercy Centre UK
Parkinson's UK
Refuge
Right To Play
Royal National Institute for the Deaf (RNID)
RSPCA
Shelter
Street Child Africa
Tommy's - the baby charity
Tusk
UN Refugee Agency (UNHCR)
WaterAid

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