Click to Skip Ad
Closing in...
5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Why the Istanbul Film Festival Cancelled Its 2015 Competition Why the Istanbul Film Festival Cancelled Its 2015 Competition MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' From 'Boyhood' to 'Boy Next Door,' the 2015 MTV Movie Awards Noms Are All Over the Map From 'Boyhood' to 'Boy Next Door,' the 2015 MTV Movie Awards Noms Are All Over the Map 25 Years Ago I Wrote: "Hollywood's Female Stars An Endangered Species" 25 Years Ago I Wrote: "Hollywood's Female Stars An Endangered Species" The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Reese Witherspoon Nabs 'Luckiest Girl Alive' with Lionsgate, with "a wily, intelligent, complex narrator" Reese Witherspoon Nabs 'Luckiest Girl Alive' with Lionsgate, with "a wily, intelligent, complex narrator" Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Scientists Choose the 10 Best Sci-Fi Movies Ever Scientists Choose the 10 Best Sci-Fi Movies Ever Ryan Gosling Reveals How and Why He Shot 'Lost River' Ryan Gosling Reveals How and Why He Shot 'Lost River'

Life in a Day Doc Follows On-Demand Marketing Model: Hometown Screenings, Marketing SWAT Teams

Thompson on Hollywood By Anne Thompson and Sophia Savage | Thompson on Hollywood June 22, 2011 at 8:16AM

The trend in marketing these days is the on-demand model launched by Paramount's Paranormal Activity. The idea is to engage fans and get them to market the movie.
0
Thompson on Hollywood

The trend in marketing these days is the on-demand model launched by Paramount's Paranormal Activity. The idea is to engage fans and get them to market the movie.

With Ridley Scott and Kevin Macdonald's Sundance hit Life in a Day, partners National Geographic Entertainment, YouTube and Cinedigm Digital Cinema Corp. are inviting audiences to request special screenings of the film in their hometown on July 24 in advance of the national release July 29. NatGeo will select the winning towns. Fans can also put together their own mash-up trailers to be shown at special screenings and on YouTube. Here are more details and video and audio assets to edit the trailers.

For the most enthusiastic fans, NatGeo is supplying marketing toolkits for "marketing SWAT "teams (sign up here). Here's more on the film's Micro Movie Mogul scheme and our first look at the poster.

This article is related to: Box Office, Directors, Genres, Marketing, Summer, Ridley Scott, Documentaries


E-Mail Updates