Armie Hammer in "The Lone Ranger"
Armie Hammer in "The Lone Ranger"

Check out this new featurette for Gore Verbinski's "The Lone Ranger" (July 3), which features star Armie Hammer at "cowboy bootcamp," learning -- a bit shakily -- to ride horses, lasso chairs and shoot pistols.

Online media are the new go-to for publicity teams--how-they-did-it featurettes, countless trailers, spots, "new" posters, character art, "new" images--all help to push and promote a movie. On the lead-up to the release for Harmony Korine's "Spring Breakers," A24 barraged the mediasphere with hundreds of individual promo pieces. In that vein, you can see the first in the series of "Lone Ranger" featurettes here.