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WATCH: Armie Hammer Rides, Shoots and Lassos at Cowboy Bootcamp in 'Lone Ranger' Featurette

Thompson on Hollywood By Anne Thompson and Beth Hanna | Thompson on Hollywood June 13, 2013 at 4:39PM

Check out this new featurette for Gore Verbinski's "The Lone Ranger" (July 3), which features star Armie Hammer at "cowboy bootcamp," learning -- a bit shakily -- to ride horses, lasso chairs and shoot pistols.
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Armie Hammer in "The Lone Ranger"
Armie Hammer in "The Lone Ranger"

Check out this new featurette for Gore Verbinski's "The Lone Ranger" (July 3), which features star Armie Hammer at "cowboy bootcamp," learning -- a bit shakily -- to ride horses, lasso chairs and shoot pistols.

Online media are the new go-to for publicity teams--how-they-did-it featurettes, countless trailers, spots, "new" posters, character art, "new" images--all help to push and promote a movie. On the lead-up to the release for Harmony Korine's "Spring Breakers," A24 barraged the mediasphere with hundreds of individual promo pieces. In that vein, you can see the first in the series of "Lone Ranger" featurettes here.

This article is related to: Video, Armie Hammer, Disney


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.