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Mad Men Magazine: Newsweek to Create 1960s Era Issue, Down to the Ads

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood January 13, 2012 at 6:23PM

To mark the long-awaited return of "Mad Men" in March, Newsweek will channel a 60s era layout and design. AdAge reports that in yet another stunt from editor Tina Brown, she will give a retro vibe to everything from the features to the advertisements.
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Mad Men: Hamm and Jones

Here's a yummy appetizer before the "Mad Men" season premiere on March 25. To mark the show's long-awaited return, Newsweek will channel the 60s era in one issue of the magazine, from layout to design.  AdAge reports that in yet another stunt from editor Tina Brown, she will give a retro vibe to everything from the features to the advertisements.

Brown and her editors say they will make the best effort to create a precise 1960s style--minus the tobacco advertisements, and using women writers and editors.

Matthew Weiner, the creator and executive producer of the AMC hit, had concerns about how best to premiere the fifth season of the critically acclaimed show, which comes a year and a half after the end of season four -- when Brown suggested that the magazine give the show a nod.

"Newsweek was very much on the cultural forefront at the time of the show," Ms. Brown told AdAge. "It covered the events that are so much of the background for the show's drama...  That was Newsweek's cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period."

The Newsweek issue is set for a March 19 release, and will include a feature on the role of advertising in US culture.
 

This article is related to: Mad Men, Television, TV, Jon Hamm, Moguls


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.