Click to Skip Ad
Closing in...
10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch the Teaser Trailer for Quentin Tarantino's 'Hateful Eight' Watch the Teaser Trailer for Quentin Tarantino's 'Hateful Eight' Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Why the Istanbul Film Festival Cancelled Its 2015 Competition Why the Istanbul Film Festival Cancelled Its 2015 Competition The Dramatic Story Behind Satyajit Ray's 50s Masterpiece 'The Apu Trilogy' (Exclusive) The Dramatic Story Behind Satyajit Ray's 50s Masterpiece 'The Apu Trilogy' (Exclusive) MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Scientists Choose the 10 Best Sci-Fi Movies Ever Scientists Choose the 10 Best Sci-Fi Movies Ever

Mad Men Magazine: Newsweek to Create 1960s Era Issue, Down to the Ads

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood January 13, 2012 at 6:23PM

To mark the long-awaited return of "Mad Men" in March, Newsweek will channel a 60s era layout and design. AdAge reports that in yet another stunt from editor Tina Brown, she will give a retro vibe to everything from the features to the advertisements.
1
Mad Men: Hamm and Jones

Here's a yummy appetizer before the "Mad Men" season premiere on March 25. To mark the show's long-awaited return, Newsweek will channel the 60s era in one issue of the magazine, from layout to design.  AdAge reports that in yet another stunt from editor Tina Brown, she will give a retro vibe to everything from the features to the advertisements.

Brown and her editors say they will make the best effort to create a precise 1960s style--minus the tobacco advertisements, and using women writers and editors.

Matthew Weiner, the creator and executive producer of the AMC hit, had concerns about how best to premiere the fifth season of the critically acclaimed show, which comes a year and a half after the end of season four -- when Brown suggested that the magazine give the show a nod.

"Newsweek was very much on the cultural forefront at the time of the show," Ms. Brown told AdAge. "It covered the events that are so much of the background for the show's drama...  That was Newsweek's cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period."

The Newsweek issue is set for a March 19 release, and will include a feature on the role of advertising in US culture.
 

This article is related to: Mad Men, Television, TV, Jon Hamm, Moguls


E-Mail Updates