The back-and-forth in the media over the now legendary contract renewal tussle between Mad Men creator and showrunner Matthew Weiner and AMC is fascinating to watch. Should we assume that the creative folks are in the right and the corporation suits are by default greedy and evil?
When I read that AMC is trying to lock in product placements, knock minutes off the show to sell more ads, and slice two cast members, I see a company trying to figure out ways to make back its money. If Weiner doesn't want those things to happen--and he shouldn't--why not shave a few of the $30 million he stands to make in the next two years?
That's what negotiating is all about. It's business. And each side is trying to make the best deal they can. While the rest of us poor saps--including the actors on the show-- are held hostage.