GigaOM notes that Comcast, as part of its ongoing campaign to halt rampant cord-cutting (which TV Everywhere appears to have slowed), does not plan to make Streampix a stand-alone program -- in order to acquire Streampix, you must subscribe to Comcast's video services. Streampix will be complimentary to double-and-triple-play package subscribers. For Comcast customers with basic-cable packages, Steampix will cost $4.99 per month, a cheaper option when compared to Netflix's $7.99 monthly minimum. Initially, streaming will be available for PC, Mac, iPad and iPhone, with support for Xbox 360 and Android to come.
While it might not yet be a direct rival, the launch has already affected Netflix, with The NYT's MediaDecoder reporting Netflix’s stock fell 2.27 percent to $119.35, compared with a 52-week high of $304.79. In addition to Netflix, Comcast also aims to compete with Hulu Plus and Amazon Prime, which passed its one-year mark today.
This experiment could prove to be a savior for cable providers. Adweek writes that, so far, the TV industry has avoided competing with Netflix, because they would lose subscriber fees and advertising. If Streampix is a success, it "could help create a new model for cable companies losing money to cord-cutting consumers." (Here's Indiewire's take.)