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Media Watch: Daniel Frankel Leaves Entertainment Journalism for PR

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 26, 2012 at 3:41PM

One sign of the times is seeing more and more experienced journalism professionals move over to PR and corporate public affairs. It's the best way for them to make real money, alas. Increasingly, "journalism" is a freelancer's game that rewards churning out lots of short copy with less insight and reporting than opinion.
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Daniel Frankel

One sign of the times is seeing more and more experienced journalism professionals move over to PR and corporate public affairs. It's the best way for them to make real money, alas. Increasingly, "journalism" is a freelancer's game that rewards churning out lots of short copy with less insight and reporting than opinion.

Take Daniel Frankel. He worked on various beats at Variety from 2001 until he was laid off (along with me and many others) during the recession of 2009. Sharon Waxman brought him in as news editor and senior writer for TheWrap, where he endured until the end of 2011, leaving to become West Coast senior editor for PaidContent, where he covered the entertainment media/tech beat. It seemed a perfect fit--until PaidContent was taken over by Gigaom, which had its own set of writers.

Countless journalists have ditched journalism for PR/public affairs gigs, including Joe Schlosser, Alan Mayer, Ross Johnson, Chris Petrikin, Jonathan Taylor, Dade Hayes, Michael Speier and Jonathan Bing.

Now we can add Frankel to the list. Paul Pflug of Principal Communications Group has him snapped up to be VP of the editorial department at Principal Communications Group.

This article is related to: Media


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.