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Media Watch: ABC Sets Oscar Ad Rates, NYT Launches The Collection, Skype Co-Founder Leads Social Gift Wrapp

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood November 15, 2011 at 3:57PM

Media Watch: ABC Sets Oscar Ad Rates, NYT Launches The Collection, Skype Co-Founder Leads Social Gift Wrapp
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Oscar statue

- ABC has set the price of Oscars ad-time at a cool $1.6 and $1.7 million per 30 seconds, a rate about even with (if not slightly lower than) last year's telecast rate. AdAge reports that Oscar ad prices dipped half a million dollars in 2009 to $1.3 million during the recession, but its prestige in the ad community grew slowly in the last two years. (These numbers are still dramatically below the Super Bowl's $2.5 to $3.5 million per ad.) In 2011, there were an estimated 37.9 million viewers who watched the entire awards ceremony, down from 41.7 in 2010.


- The New York Times launched it's fashion-focused iPad app, The Collection, yesterday. The Collection will draw from the paper's Style section, On the Runway Blog, T Magazine, and fashion coverage from the International Herald Tribune, reports Women's Wear Daily. This app will be free through the end of the year and marks one of the NYT' first forays into a vertical app strategy.

- Skype's co-founder, Niklas Zennström, has raised $5.5 million for a social gift service, Wrapp. Operating through mobile devices, Wrapp will allow users to give, receive, and redeem gift cards entirely through their phones, reports TechCrunch. Wrapp is one of the first entirely digital ventures into the $100 billion gift card industry. Currently, Wrapp only works with retailers in Sweden, but it will use this recent funding to expand to markets in the States and in the UK.

This article is related to: Media, Web/Tech, Oscars, Marketing


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