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Prescreen Streams Indie Films, Sundance Trailers

Thompson on Hollywood By Maggie Lange and Sophia Savage | Thompson on Hollywood January 10, 2012 at 1:18PM

As Sundance approaches, the films that don’t score breakout status may not have to fade into obscurity. After attending Sundance 2010, former Groupon executive Shawn Bercuson realized that most of the films would never be seen again. He launched Prescreen.com, a movie marketing and distribution platform, in late 2011. Prescreen is a streaming service dedicated to indie films, aiming to help audiences “discover one new movie each day.”
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Prescreen works

As Sundance approaches, the films that don’t score breakout status may not have to fade into obscurity. After attending Sundance 2010, former Groupon executive Shawn Bercuson realized that most of the films would never be seen again. He launched Prescreen.com, a movie marketing and distribution platform, in late 2011. Prescreen is a streaming service dedicated to indie films, aiming to help audiences “discover one new movie each day.”

Prescreen is growing with 40,000+ subscribers,  and in addition to offering on-demand movies, Monday it launched a section of the site that is the only one-stop place for all available Sundance trailers (only 12 86 so far) for the 112 features that will screen at Sundance, in Utah on Jan. 19. 

Here's what it is:

Prescreen is a curated social discovery video-on-demand platform designed to promote and showcase premium content. We feature entertaining, enlightening, and educational content with the goal of creating conversations around movies and helping content owners find an audience they otherwise would not have the ability to reach.

Here's how it works:

(For audiences) You sign up using Facebook or your email address, you get send a new movie each day, and if you like the trailer (free) you can rent the movie on-demand for a few dollars. You get credits for sharing with friends via social media.

(For filmmakers) Check out the above graphic and learn more about submitting your feature film here.

[More at NYT's Media Decoder]

This article is related to: Media, Sundance, Festivals, Independents, Web/Tech


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.