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Media Watch: Yahoo, AOL and Microsoft Team Up for Ads, Google+ Welcomes News, NY Times Sues HuffPo

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood November 9, 2011 at 4:48PM

Media Watch: Yahoo, AOL and Microsoft Team Up for Ads, Google+ Welcomes News, NY Times Sues HuffPo
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Yahoo!, AOL, and Microsoft sealed a long-rumored partnership yesterday in order to increase their online ad revenues. AdAge writes that these three aging giants joined their display inventory to try to acquire a larger share of ad dollars, money that is increasingly being distributed to Facebook or Google.
- News organizations can now create pages on Google+, reports Poynter. The New York Times, NBC News, and Fox News are some of the first institutions to join the social network and engage with their readers and other Google+ users.  The +1 button's growing presence on media sites allows readers to endorse pages of their choosing, which will give these media brands further insight into reader's behavior and preferences, writes AdAge.

- A new site, allows recruiters and human resources staff to contact colleagues of job candidates, reports TechCrunch. This program allows employers to circulate customized surveys to current and past co-workers of would-be employees about the past performance of each candidates as well as their work quality. marks another invasive twist to scouring the web for candidates' self-monitored online profiles.

- The New York Times sues The Huffington Post for trademark infringement, reports PaidContent. The Times claims that that HuffPost's Parentlode blog, by former Times writer Lisa Belkin, has a name too similar to her former Motherlode blog.

- In other sneaky media news, Twitter's head of communications announced yesterday that he will leave Twitter by Tweeting his plans to quit, reports TechCrunch. After Sean Garrett (@SG) posted his plans to depart, Twitter Communications representative confirmed that "his tweets speak for themselves."

This article is related to: Media, Web/Tech, Twitter, Facebook, News

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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.