If Hulu can find a buyer for $2 billion or more, it could represent a quick one-time financial benefit for the media conglomerates that are partial owners of the online company founded four years ago. Beyond that, though, a sale could also relieve some headaches, offload some testy partnerships and maybe even bring content licensing deals for the owners of TV content that are worth more over the long-term.
-Tablet users will double by early 2012, according to a study from Online Publishers Association. 12% of US web users employ a tablet such as the Apple iPad. This number will grow to 23%, nearly 54 million, by early next year. According to technology analysts, this will mark a shift in the way consumers think about paying for Internet; with tablets, clients become accustomed to paying for applications, as opposed to expecting free services on the internet. About 26% of apps downloaded are paid for. On the other hand, one study shows that only 20% of iPad users are willing to pay for media apps.
-Salon chief executive Richard Gingras (pictured) is stepping down, leaving the media group for Google, where he will become the global head of news products. Gingras has worked with Salon in some way since the Web site’s founding in 1995. In recent months, Gingras had been trying to find a buyer for the Web magazine, but took Salon off the market after talks with online aggregator Newser, fell through (thankfully).