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Media Watch: Hulu Lets You Choose Your Ads, Amazon Splits Streaming, Transformers Streamed Directly

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood October 5, 2011 at 12:21PM

- Amazon's stand-alone streaming service might follow the path of Netflix, reports Fierce Online. Amazon's plans to break its streaming business from its e-commerce store marks another instance, like Netflix, in which corporations make business decisions that do not cater to their consumers. Amazon might also have plans to split Prime from its original site.
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Thompson on Hollywood


- Amazon's stand-alone streaming service might follow the path of Netflix, reports Fierce Online. Amazon's plans to break its streaming business from its e-commerce store marks another instance, like Netflix, in which corporations make business decisions that do not cater to their consumers. Amazon might also have plans to split Prime from its original site.

And one theory gaining credence about Netflix CEO Reed Hastings' true motivation for splitting his company: he may want to sell off either the DVD rental (now called Qwikster) or Netflix streaming and cash out while the going is good.

- Hulu has created a system for selecting online videos based on your preference through Hulu Ad Swap. Hulu has consistently ranked at the top for number of video ads viewed online. Check out their cute video advertising their advertisements (posted below).

- Paramount will stream the latest Transformers movie directly to consumers, marking a trial in a new distribution method for the studio. Audiences will be able to watch Transformers: Dark of the Moon directly from Paramount (with a $3.99 fee) rather than having to go through another outlet like Netflix, Blockbuster Movie Pass, Vudu, or a cable provider. Amy Powell, the executive Vice President for interactive marketing says:

"We're testing the waters and interested to see consumer feedback… It's just a little toe-dip to move in the direction we believe will be one of the future distribution means for content."


This article is related to: Franchises, Genres, Studios, Web/Tech, Video, Media, Marketing, Transformers, Action, Paramount/Vantage/Insurge/CBS, Netflix, Amazon, Hulu


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.