Click to Skip Ad
Closing in...

Media Watch: TimesCast Debuts

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood March 23, 2010 at 10:23AM

The venerable NYT is trying to keep up with changing times via a daily video TimesCast, which is not unlike Fox's entertaining TMZ newsroom, but instead of Harvey Levin and his junior celebrity hounds, we get NYT editor Bill Keller and his well-informed senior staff. Why supply their best journalists to feed Charlie Rose's viewership when the NYT can catch more online traffic?
0
Thompson on Hollywood

The venerable NYT is trying to keep up with changing times via a daily video TimesCast, which is not unlike Fox's entertaining TMZ newsroom, but instead of Harvey Levin and his junior celebrity hounds, we get NYT editor Bill Keller and his well-informed senior staff. Why supply their best journalists to feed Charlie Rose's viewership when the NYT can catch more online traffic?

I love this behind-the-scenes taste of what goes on at the NYT. It invites people in, luring them to dig deeper into the site. (Needless to say, they're selling ads, too.)

Check it out.

The Wrap's Dylan Stableford reports.

This article is related to: Video, Media


E-Mail Updates