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Media Watch: Ralph Lauren Takes Over New York Times App, CNN Buys iPad Aggregator Zite

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood August 31, 2011 at 3:36AM

Ralph Lauren has purchased solo sponsorship of New York Times iPad app for the month of September to celebrate his Fashion Week runway show September 15. Polo will provide free access to five sections (Fashion & Style, Travel, Home & Garden, T Magazine, and Sports) in order to run ads, including live video of the runway show. According to AdWeek, this is the first time that a single marketer has bought out the app, which usually holds space for six advertisers, or a buyer has been able to suspend the pay meter. This is part of a long history of Ralph Lauren making splashy advertisements with the NYT.
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Thompson on Hollywood

Ralph Lauren has purchased solo sponsorship of New York Times iPad app for the month of September to celebrate his Fashion Week runway show September 15. Polo will provide free access to five sections (Fashion & Style, Travel, Home & Garden, T Magazine, and Sports) in order to run ads, including live video of the runway show. According to AdWeek, this is the first time that a single marketer has bought out the app, which usually holds space for six advertisers, or a buyer has been able to suspend the pay meter. This is part of a long history of Ralph Lauren making splashy advertisements with the NYT.

-CNN has acquired free iPad smart news app Zite, which attractively organizes content to show in a magazine-like format--and learns a reader's interests as they go. CNN's general manager says that Zite will stand alone as an independent operation, but Mashable reports that users can expect CNN to start to leverage its digital services on Zite over the next year or so. Makes sense.

This article is related to: Web/Tech, Media, Marketing, Apple


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.