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Media Watch: Relativity Launches First Movie Sector Marketing Partnership with Spotify

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 3, 2011 at 6:15AM

Relativity Media continues to cut a swath in the online sector by forging a long-term marketing partnership with burgeoning three-year-old European digital music service Spotify. Relativity is Spotify's exclusive launch partner in the Film category and the first stateside movie company to run media on the platform. Kicking off the new partnership is marketing for the adventure flick Immortals (November 11, 2011) which will be targeted to Spotify’s US-based customers. No specifics yet for the exact content to be supplied for this media partnership.
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Thompson on Hollywood

Relativity Media continues to cut a swath in the online sector by forging a long-term marketing partnership with burgeoning three-year-old European digital music service Spotify. Relativity is Spotify's exclusive launch partner in the Film category and the first stateside movie company to run media on the platform. Kicking off the new partnership is marketing for the adventure flick Immortals (November 11, 2011) which will be targeted to Spotify’s US-based customers. No specifics yet for the exact content to be supplied for this media partnership.

The deal was negotiated by Relativity Media’s digital advertising agency Palisades Media Group. Spotify boasts over 10 million registered users, and more than 2 million paying subscribers. It offers three tiers of service: free and ad-supported, plus two subscription tiers. Spotify recently integrated with Facebook.

This article is related to: Marketing, Media, Web/Tech, Independents, Relativity


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.