Click to Skip Ad
Closing in...
WATCH: Super Bowl Movie Spots and Star-Studded Ads (UPDATED) WATCH: Super Bowl Movie Spots and Star-Studded Ads (UPDATED) Top 10 Takeaways:  'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million Top 10 Takeaways: 'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents Inside the Directors Guild Awards Inside the Directors Guild Awards Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Why 'Star Wars: The Force Awakens' Should Win the VFX Oscar Why 'Star Wars: The Force Awakens' Should Win the VFX Oscar Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' Universal Rejiggers Its Specialty Division Again Universal Rejiggers Its Specialty Division Again How Sony Pictures Classics Picked Up Four Pictures at Sundance How Sony Pictures Classics Picked Up Four Pictures at Sundance TOH! Ranks the Films of the Coen Brothers from Worst to Best TOH! Ranks the Films of the Coen Brothers from Worst to Best Sundance Video: How Screenwriter and Hollywood Exec James Schamus Made his Directing Debut with 'Indignation' Sundance Video: How Screenwriter and Hollywood Exec James Schamus Made his Directing Debut with 'Indignation' How the 'The People v. O.J. Simpson' Writers Found 6 Characters for their 'Shakespearean High-Wire Act' How the 'The People v. O.J. Simpson' Writers Found 6 Characters for their 'Shakespearean High-Wire Act' WATCH: Josh Brolin on His 'Christ-Like' Character in the Coen Brothers' 'Hail, Caesar!' (EXCLUSIVE) WATCH: Josh Brolin on His 'Christ-Like' Character in the Coen Brothers' 'Hail, Caesar!' (EXCLUSIVE) How 'American Crime Story' Explains Our Obsession with the O.J. Simpson Trial How 'American Crime Story' Explains Our Obsession with the O.J. Simpson Trial Arthouse Audit: Natalie Portman Indie 'Jane Got a Gun' Flops, Oscar Shorts and 'Ip Man 3' Soar Arthouse Audit: Natalie Portman Indie 'Jane Got a Gun' Flops, Oscar Shorts and 'Ip Man 3' Soar The Oscars' Year of the Crucible: Evaluating the Nominees for Best Cinematography The Oscars' Year of the Crucible: Evaluating the Nominees for Best Cinematography Oscar Predictions 2016 Oscar Predictions 2016 WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight'

Media Watch: Relativity Launches First Movie Sector Marketing Partnership with Spotify

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 3, 2011 at 6:15AM

Relativity Media continues to cut a swath in the online sector by forging a long-term marketing partnership with burgeoning three-year-old European digital music service Spotify. Relativity is Spotify's exclusive launch partner in the Film category and the first stateside movie company to run media on the platform. Kicking off the new partnership is marketing for the adventure flick Immortals (November 11, 2011) which will be targeted to Spotify’s US-based customers. No specifics yet for the exact content to be supplied for this media partnership.
0
Thompson on Hollywood

Relativity Media continues to cut a swath in the online sector by forging a long-term marketing partnership with burgeoning three-year-old European digital music service Spotify. Relativity is Spotify's exclusive launch partner in the Film category and the first stateside movie company to run media on the platform. Kicking off the new partnership is marketing for the adventure flick Immortals (November 11, 2011) which will be targeted to Spotify’s US-based customers. No specifics yet for the exact content to be supplied for this media partnership.

The deal was negotiated by Relativity Media’s digital advertising agency Palisades Media Group. Spotify boasts over 10 million registered users, and more than 2 million paying subscribers. It offers three tiers of service: free and ad-supported, plus two subscription tiers. Spotify recently integrated with Facebook.

This article is related to: Marketing, Media, Web/Tech, Independents, Relativity


E-Mail Updates






Festivals on TOH



Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.