Ted Hope, Franklin Leonard
Ted Hope, Franklin Leonard

A few weeks ago, the WGAW sanctioned use of the site solely devoted to promoting professional screenwriters’ work, searchable not only by name and title but by detailed genre, logline, budget and attachments as well as rated by reviewers. In the shadow of crashing tentpoles, opportunity has never knocked louder. Yet, how often have screenwriters solely described their work as a "calling card" that speaks for itself? By insisting on a virtual blind taste test, the writer’s identity elicits little more detail than a name followed by the question of who their agent is. Without a game a name is just a name.

Contrast that with what happens when a book is enthusiastically recommended to anyone. The question of "who wrote it?" paints a creative persona with details about gender, race, nationality, childhood, life story, life span, regional experience, class, politics. Expressed appreciation might extend to the book’s authentic atmosphere crafted by a mastery of language, character, genre cred, ear for dialogue, and clarity of message that all together earn that writer the reputation for ability to dial directly into universal truths.

Any kind of writer -- dead and buried -- or alive and writing, can "like" McLuhan, "friend" Gutenberg and become easy to discover via personal websites, genre driven blogs, mashup videos and show up on you-name-it social media to attract not only readers but loyal admirers. Why not screenwriters?