Here's the full invitation from Michael Moore, which he sent to his email list, explaining why he runs one of the highest-grossing indie theaters in America--and inviting us to this summer's Traverse City Film Festival.
Here's something I haven't spoken much about outside of Michigan, mainly because I live here and I like what modicum of privacy I have in this place I call home and where I try to live a "normal" life. For instance, not a day goes by here where a Republican doesn't stop and shake my hand. Seriously.
But I think it's time you guys come here and hang out with me! So consider this your invite to make your way to Traverse City, Michigan, where each summer I hold a film festival that is a favorite for filmmakers all over the world. More on this in a bit.
For the past seven years, in addition to my day job of making movies and writing books, I have spent a significant amount of my time volunteering in the town where I live in northern Michigan. Our state, as you know, has been in a long-term depression (say the word "recession" around here and someone is likely to punch you).
So I decided to devote my time (and resources) to help the area I now call home by getting its long-closed downtown movie palace restored and reopened. Downtown Traverse City was doing better than most Michigan cities – which means that there were "only" five or six stores on our block that were boarded up (or "bombed out"), and the nearby elementary school had "only" 70% of its students qualifying for the federal free lunch program (i.e. they lived near or in poverty).
The local Rotary foundation owned the large, ornate empty theater, which had not shown movies in 20 or so years (a theater has stood on this site for nearly a hundred years). I would often pass by it and think, "What a shame this isn't open" – but it was no different than any of the hundreds of other downtowns I've seen all over America. The locally-owned independent movie theaters were abandoned years ago (how I wish some of you younger than me could have seen a movie in one of these grand rooms!) in favor of corporate chains and indifferent, cookie-cutter multiplexes where one low-paid projectionist runs the projectors for all 14 screens. You can bet that really improves the sound and picture quality of the films being slammed onto those screens – and the pleasurable experience of "goin' to the movies" has now become just another way to kill some time in between texting and talking to your girlfriend during the show.
The $10 popcorn helped make things better, too.