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Mission: Impossible Goes Facebook

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 22, 2011 at 1:04PM

In advance of the release of "Mission: Impossible-- Ghost Protocol," the first new M:I movie in five years, Paramount is drumming up stateside fan interest by making the previous three "Mission: Impossible" features available to rent and stream on Facebook, via Facebook credits.
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Brad Bird Talks Mission: Impossible Ghost Protocol: IMAX vs. 3-D, Animation vs. Live Action, Trailer

In advance of the release of "Mission: Impossible-- Ghost Protocol," the first new M:I movie in five years, Paramount is drumming up stateside fan interest by making the previous three "Mission: Impossible" features available to rent and stream on Facebook, via Facebook credits.

"Mission" fans can click the "Rent Movies" link on the "Mission: Impossible" Facebook Page to select any of three PG-13 "Mission: Impossible" movie apps to rent and watch individually via 30 Facebook Credits ($2.99), viewable for up to 48 hours. They can watch in full screen, pause, leave Facebook, and resume playing when they log back in. 

The studio is also promoting its "social spy game" "Mission: Impossible the Game."

This article is related to: News, Franchises, Tom Cruise, Facebook, Web/Tech, Marketing, Paramount Pictures, Paramount


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.