Click to Skip Ad
Closing in...
How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Movie Posters: The Best And Worst

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood November 19, 2010 at 5:49AM

Ten films, ten posters. Vulture selected the best and worst of the year, and while movie poster quality doesn't necessarily line up with box office success or critical acclaim, you've got to question the thought process that went into making these would-be audience-building promotional tools, and those responsible for signing off on them.
6
Thompson on Hollywood


Ten films, ten posters. Vulture selected the best and worst of the year, and while movie poster quality doesn't necessarily line up with box office success or critical acclaim, you've got to question the thought process that went into making these would-be audience-building promotional tools, and those responsible for signing off on them.

The best (which speak for themselves): For Colored Girls, The Expendables, The Social Network, I’m Still Here and Devil. The worst, and Vulture's explanations for them, are below:

Worst: The King’s Speech
The awards prospects of For Colored Girls may have peaked with its poster, whereas The King's Speech is widely expected to be an Oscar front-runner yet debuted a one-sheet so hideous that it looks like it was ripped from a hastily put-together DVD cover for a 1982 BBC TV-movie. "I hate it," admitted director Tom Hooper. "I hate it. And it is not going to ever be on any cinema walls. It will be replaced. It’s a train smash."
Thompson on Hollywood
Worst: Knight and Day
Compare that to the "hide the stars" game employed by Fox when selling Knight and Day. Sure, both Tom Cruise and Cameron Diaz had their names prominently displayed on the one-sheet, but leaving Cruise's face off the poster — a move that's practically unprecedented over his 30-year career — is like an admission that the studio has no confidence in its star's drawing power anymore. (And when a studio doesn't believe in a movie, trust us, the audience can feel it.)

Worst: Extraordinary Measures
Actors often get photo approval for movie stills and posters, so how Brendan Fraser signed off on this look — where he appears to be employing Joey Tribbiani's trick of "smell the fart" acting — is a total mystery.

Thompson on Hollywood


Worst: The Switch
The Switch was always going to be hamstrung by its off-putting, slightly rapey concept — Jason Bateman secretly impregnates Jennifer Aniston with his own sperm, really? — but the movie's poster didn't do a single thing to help its cause. You guys, this is a one-sheet where a dude is sniffing a cup full of cum. (He doesn't seem to mind, but we're guessing audiences did.)

Worst: Yogi Bear
Good things may "come in bears," but the way these two are positioned with that double entendre of a tagline, one almost expects a sniffing Jason Bateman to come between them.

This article is related to: Box Office, Genres, Headliners, Hollywood, Studios, Marketing, Media


E-Mail Updates