Dodd goes on to state that content creators and content distributors serve the same God -- the consumer. As a result, Hollywood is taking very seriously the need to distribute to screens of all sizes. If it doesn't, other enterprisers will (and do). Dodd sites the usuals -- YouTube, Facebook, Netflix, Roku -- as crucial Hollywood partners, and pays particular attention to UltraViolet, a technology that allows consumers to purchase content in one form, be that physical or digital, and then watch it on any of their devices. Tech such as UltraViolet helps to ensure the internet "works for everyone" and "remains a place where creativity and innovation are rewarded, not stolen."
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