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MTV Movie Awards: Twilight, Bruno vs. Eminem

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 1, 2009 at 7:48AM

The MTV Movie Awards, hosted by Andy Samberg, were the usual lackluster, pseudo-hip, mainstream youth alternative to the Oscars--and huge Hollywood marketing opportunity. Summer movies from Paramount (Star Trek, Transformers 2 and G.I. Joe: Rise of Cobra) and Warner Bros. (The Hangover) got promoed, but the big winner of the night was Summit Entertainment, which colluded with MTV and ardent fans to make the awards show a Twilight lovefest, with five wins.
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The MTV Movie Awards, hosted by Andy Samberg, were the usual lackluster, pseudo-hip, mainstream youth alternative to the Oscars--and huge Hollywood marketing opportunity. Summer movies from Paramount (Star Trek, Transformers 2 and G.I. Joe: Rise of Cobra) and Warner Bros. (The Hangover) got promoed, but the big winner of the night was Summit Entertainment, which colluded with MTV and ardent fans to make the awards show a Twilight lovefest, with five wins.

Lanky hunk-du-jour Rob Pattinson dutifully mounted the stage (amid screams) three times to deliver some version of his self-deprecating "I don't deserve to be adored" routine. He and Kristen Stewart, who are still filming the Twilight sequel New Moon with new director Chris Weitz, pretended to re-stage their MTV-award-winning kiss, but stopped just in time. On Twilight's win for best movie, Stewart and ousted Twilight director Catherine Hardwicke butted uncomfortably at the podium, and Stewart and Pattinson stepped back to let Hardwicke do the talking.


The MTV Awards show debuted the New Moon trailer:

THE TWILIGHT SAGA: NEW MOON trailer in HD

The show's other attention-getter was Universal's Bruno, as Sacha Baron Cohen delivered the gross-out controversy of the night (assuredly his intention) as he flew over the crowd in a feathered, bare-assed get-up inspired by Barbarella; as he descended, his silver crotch landed in the face of comeback rapper Eminem, who couldn't believe it and walked out in a huff. (It may have been staged.) Check the video:

MTV Shows

The complete list of MTV Movie Awards is on the jump.

[MTV Awards photo of Kristen Stewart and Rob Pattinson: Getty Images]


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EXTENDED BODY:

Villain: Heath Ledger, "The Dark Knight."

Female Breakthrough Performance: Ashley Tisdale, "High School Musical 3: Senior Year."

Fight: Robert Pattinson and Cam Gigandet, "Twilight."

Male Breakthrough Performance: Robert Pattinson, "Twilight."

Kiss: Kristen Stewart and Robert Pattinson, "Twilight."

Male Performance: Zac Efron, "High School Musical 3: Senior Year."

WTF Moment: Amy Poehler, "Baby Mama."

Song from a Movie: "The Climb" by Miley Cyrus, "Hannah Montana: The Movie."

Female Performance: Kristen Stewart, "Twilight."

Comedic Performance: Jim Carrey, "Yes Man."

Movie: "Twilight."

MTV Generation Award: Ben Stiller.


This article is related to: Media, Headliners, Franchises, Box Office, Awards, Summer, Twilight, Rob Pattinson


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.