But even agency WME struggled to find a way to release a serious message movie aimed at teens, which was further hampered by the strange accidental death of its star David Carradine. Sunday went on the counter-attack, insisting that Carradine was anti-suicide. "The idea of him giving up and killing himself?" he told me in our interview below, "he did not seem like a depressed, sad person."
Well, somebody was listening. The movie will finally open this May via new indie distributor Big Air Studios, which is selling it as "a self-inflicted comedy." The new official website (complete with trailer), promises that the film is "Coming Soon: To theaters, DVD, Blu-Ray, Computers, XBoxes, Playstation 3's, Mobile Phones, iPads, and TVs near you!" States Miller:
"Big Air Studios is a truly revolutionary distributor for independent films like 'My Suicide.' We made an award-winning film with a powerful message, and now we have a platform that can distribute this message to today's audience. This kind of company will open doors to countless filmmakers and storytellers whose movies don't fit today's big studios' business and marketing models."
Big Air was founded by Michael Arrieta, former EVP of Digital at Sony Pictures, with partners Mark Sternberg (Mirrors, October Sky), Crosscreek Entertainment founder Bill Patterson, ex-Sony SVP technology Joe Arancio, ex-Sony VP digital programming Michael Stradford and Andrew Cosby, co-founder of Boom! Studios. Big Air intends to produce, acquire and distribute movies as well as offering distribution and marketing self-distribution services for indies. Big Air is using the Cisco Eos social entertainment software platform to build interactive online and mobile experiences so that filmmakers can find and engage audiences for their films.
Here's my Seattle Film Fest interview with actor/filmmaker Gabriel Sunday about My Suicide and David Carradine: