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No Surprise: New Nielsen Report Shows Young Americans Not Paying for Cable

Television
by Beth Hanna
June 4, 2013 1:21 PM
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"Mad Men"
"Mad Men"

Check out this Nielsen chart from Business Insider, which hammers home an increasingly present trend: young Americans aren't paying for traditional TV. According to the Nielsen Report, US households with "Zero-TV" (defined below) are now counting five million, a three million increase since 2007.

Nielsen's term, "Zero-TV," covers households that receive the majority of their television programming from devices other than a TV set, such as computers, tablets, smartphones, etc. (It doesn't, however, imply that the home has no TV set.)

As the chart shows, close to half of the "Zero-TV" households are young -- under age 35. This makes perfect sense, what with the expensive prices of cable packages and the relative affordability of streaming episodes of choice on sites like Amazon Instant, Hulu Plus, iTunes, Netflix and more. And let's not forget about HBO GO password sharing -- something cabler HBO is considering addressing with the possible addition of GO services to internet packages.

Neilsen "Zero TV" chart


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