Derek Jeter
Derek Jeter

As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Girardi and Yankees Derek Jeter, Alex Rodriguez, Mariano Rivera and Curtis Granderson will get people to show up to see a documentary about the subject of bullying is another matter.