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New York Yankees Take Stand Against Bullying (Video)

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood April 11, 2012 at 6:17PM

As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Girardi and Yankees Derek Jeter, Alex Rodriguez, Mariano Rivera and Curtis Granderson will get people to show up to see a documentary about the subject of bullying is another matter.
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Derek Jeter
Derek Jeter

As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Girardi and Yankees Derek Jeter, Alex Rodriguez, Mariano Rivera and Curtis Granderson will get people to show up to see a documentary about the subject of bullying is another matter.

This article is related to: Marketing, Harvey Weinstein, The Weinstein Co., Weinsteins


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.