New York Vulture has made a huge play in its ongoing onslaught on the online entertainment trade space: it has hired ex-Variety television reporter Joe Adalian and his TV MoJoe blog (started at TV Week) to be west coast editor. Adalian is the best-read reporter at Sharon Waxman's TheWrap, which has been seeking additional investment and potential partners. The move suggests that Adalian felt more secure (and presumably, well-paid) moving to a more established media entity.
UPDATE: It was more about being weary of keeping up with multiple fast-breaking posts every day and wanting to slow down to a more deliberate pace, Adalian says: "I really didn't see this decision as being about leaving TheWrap, it was about going to Vulture. After a dozen years in the trade trenches, I've been wanting to get back to my roots by going to a more consumer-focused outlet. Vulture will give me a chance to use all I've learned working at Variety and TheWrap to, hopefully, tell interesting stories about TV to a broader audience. Sharon's been totally great to me."
In other media news, ex-Variety writer Gabriel Snyder, who was removed by Nick Denton as editor of Gawker (when Denton acquired Cityfile and gave founder Remy Stern Snyder's job) has landed on his feet as executive editor for digital Newsweek. On the one hand, Newsweek is a classier journalistic enterprise that could use some of Snyder's Gawker savvy; on the other, who knows how long the media dinaosaur will survive?
New York Vulture had already hired another LA-based ex-Variety scribe, Claude Brodesser-Akner, to cover the film industry (he will share his west cost editor title with Adalian). Just as the LAT has buttressed its entertainment coverage--because it brings record numbers online--so has New York. Vulture is also adding associate editor Willa Paskin to cover TV from its New York office.
According to Vulture, unique users have doubled over the last six months, to 1.9 million in March 2010. Page views have tripled over the same period to 10.7 million. Advertising revenue is up 67%.
Here's my recent column on the crowded entertainment space.