In the biggest sale of the fest so far, Sundance newbie Relativity Media is closing a deal to acquire U.S. rights for $4 million, according to sources close to the sale. CAA and WME (who rep Gordon-Levitt and packaged the film) brokered the deal. Relativity committed to a wide release. Companies wanting to make a splash at Sundance often overpay, but clearly Relativity was not the only buyer convinced that this portrait of a sex-addicted bartender (JGL) trying to give up porn for his first love (Scarlett Johannson) was commercial. TWC offered an early bid of $2 million, reports Variety; CBS Films and Lionsgate/Roadside were also in the hunt.
- By Anne Thompson
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- January 21, 2013 4:04 PM
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- 0 Comments
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Alison, Tom Christie is the author here!
It is articles like this that make me think the first thought out of some people's heads is
Love reading your stuff Anne! Honest, funny...there should be a documentary on the accommodations