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NYFF Secret Screening: It's Spielberg's 'Lincoln'

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 5, 2012 at 12:20PM

Using the old "work-in-progress" canard, in a move not likely to please LA's AFI FEST, which had booked Steven Spielberg's "Lincoln" as its closing night gala, Disney/DreamWorks has added "Lincoln" as Monday night's secret screening in New York. This allows a film to gain media attention and buzz without officially being part of the line-up.
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Lincoln
Lincoln

Using the old "work-in-progress" canard, in a move not likely to please LA's AFI FEST, which had booked Steven Spielberg's "Lincoln" as its closing night gala, Disney/DreamWorks has added "Lincoln" as Monday night's secret screening in New York. This allows a film to gain media attention and buzz without officially being part of the line-up.

Last year Paramount took Martin Scorsese's unfinished 3-D "Hugo" to the festival at the last minute to build some cinephile-friendly buzz, which worked to propel the film into a must-see for adults and families alike. "Hugo" scored eleven Oscar nominations and five wins, tied with Best Picture-winner "The Artist."

While less expensive than "Hugo," the $65-million historic drama "Lincoln" also needs to pull moviegoers and earn awards cred going into the competitive fall season. Here's my take on the new trailer and the film's marketing challenges.

This article is related to: Lincoln, Steven Spielberg, NYFF, New York Film Festival


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.