By Tom Brueggemann | Thompson on Hollywood April 21, 2013 at 1:01PM
An expedited expansion for this so far decently grossing indie drama that continues to benefit from its star power. Way ahead of other recent releases with big names attached ("Stoker" and "Trance" - both from Fox Searchlight -- accumulated just a fraction of what this has so far despite attempts to reach a wider market), this now looks headed for a good, not great, total. The gross this weekend is below what Focus' "Moonrise Kingdom" totaled when it doubled its theaters to 854 -- slightly more than half of what this has -- on its way to a $45 million total. Comparisons to the blockbuster "Silver Linings Playbook" (also with "Pines" star Bradley Cooper) aren't really fair -- it was boosted by holidays and awards, and had a slower release pattern -- but the latter film also was doing similar total business while playing at many fewer theaters.
What comes next: Focus has backed this film solidly as it expands to get to these numbers. This has room for growth, but at this points looks to have a ceiling much lower than what "Moonrise" achieved.
7. Olympus Has Fallen (FilmDistrict) Week 5 - Last weekend: #7
$4,500,000 (-38%) in 2,638 theaters (-297); PSA: $1,706; Cumulative: $88,801,000
The biggest surprise of the year continues to hold well in its second month of release, holding in seventh place and now likely to approach or pass the $100 million mark before it's done.
What comes next: This is an extraordinary breakout success for FilmDistrict (which acquired this independently produced film for the U.S.), performing far better than a series of big-name centered action underperformers in recent months. The expense of the film -- reported production budget of $70 million -- means that the producers have to hope foreign results (it has not opened in most countries yet) need to be at the same level of better for them to come off as well.
8. Evil Dead (Sony) Week 3; Last weekend: #5
$4,100,000 (-62%) in 2,823 theaters (-202); PSA: $1,452; Cumulative: $48,445,000
This continues to fall quickly, with a gross only one sixth of what it opened to two weeks ago when it was a surprisingly strong #1.
What comes next: With its low ($17 million) production cost, Sony will come out OK for this, but it has fallen short of what it might have done with the obvious initial interest.
9. Jurassic Park 3D (Universal) Week 3; Last weekend: #6
$4,000,000 (-55%) in 2,330 theaters (-448); PSA: $1,715; Cumulative: $38,500,000
Holding in there, though the future for this film remains foreign, particularly China.
What comes next: This gross has been good enough to keep interest in 3-D redos in vogue.
10. Oz: The Great and Powerful (Buena Vista) Week 7; Last weekend: #8
$3,048,000 (-37%) in 2,045 theaters (-459); PSA: $1,490; Cumulative: $223,800,000
Nearing the end of its theatrical run, with the as-of-now year's best domestic gross likely to be eclipsed in a few weeks by another Disney release, "Iron Man 3."
What comes next: With total worldwide gross (with most money in) not yet at $500 million, even with this high figure, "Oz" has grossed much less than hoped for.