Midnight in Paris

During Oscar season studios capitalize on nominations at the box office--and reach more Academy voters in LA and NY--with limited runs such as the one week re-release of "Rango" in Hollywood. But now they are grabbing eyeballs in another way: Movies on Demand.

Best Picture nominees "Midnight in Paris," "The Help," "The Tree of Life" and "Moneyball" are all available on MOD, as well as the Best Animated Feature nominee "Kung Fu Panda 2" and Best Original Screenplay nom "Bridesmaids."  A full list of the nominated films available on demand can be found on TV Guide's website.